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Home > پروین ملک دی پنجابی نثر تے تراجم دا تجزیاتی مطالعہ

پروین ملک دی پنجابی نثر تے تراجم دا تجزیاتی مطالعہ

Thesis Info

Author

محمد یعقوب

Supervisor

زیب النساء

Institute

Allama Iqbal Open University

Institute Type

Public

City

Islamabad

Country

Pakistan

Thesis Completing Year

2019۔

Thesis Completion Status

Completed

Page

184.ص

Subject

Other Literature

Language

Urdu

Other

Call No: 891.424 ی ع پ; Publisher: علامہ اقبال اوپن یونیورسٹی،

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676714452534

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جاڑے کا موسم

جاڑے کا موسم

جاڑے کا موسم حیرت سے
میرا منہ تکتا رہتا ہے

کیسے اُس کی لمبی راتیں
کیسے اُس کی ٹھنڈی راتیں
میں تنہا ہی کاٹ رہا ہوں

وہ کیا جانے میرے دل کو
میں اُس کی لمبی راتوں میں
میں اُس کی ٹھنڈی راتوں میں
بھول کے چاند بھی جاڑے کا میں
کمرے اندر بیٹھ کے بس میں
یاد تمہیں کرتا رہتا ہوں

جاڑے کا موسم حیرت سے
میرا منہ تکتا رہتا ہے

Aristotelian Fallacies and Strategies in Advertisement: A Media Discourse Analytical Study

The present study focuses on the power embedded in the use of language in print media which, though without logic, is still powerful. For this purpose, some advertisements from the print media are selected and analysed through three Aristotelian fallacies namely fallacy of authority, the fallacy of majority and appeal to authority along with three strategies of logos, pathos, and ethos as given by Aristotle. The analysis of data shows that language has a power of its own which is not always logical but people make use of such power to become influential. Fallacies and the strategies behind the use of language act as tools to practice this kind of power. In the selected advertisement discourse, these fallacies and strategies are used to convince people and market the products, often by erroneous arguments. Encouraging positive trends in the rate of literacy, prevailing scientific approach and introducing the subject of ‘logic’ right from the school can counter such fallacies in the language. The teaching of logic and rhetoric can encourage students to question and reason the arguments presented to them in everyday text and talk. The inclusion of such subjects can be empowering for the students to counter the illogicality and falsehood in the use of language so they cannot be subjugated by fallacies in the language.

Impact of National Elections on Stock and Commodity Market of Pakistan 1997-2013

This study aims to explore the impact of national elections on stock and commodity market of Pakistan for the sample period of 1997 to 2013. Four national elections were held during the sampled period. The impact of these four national elections on stock market and the latest two national elections on commodity market are analyzed. The later are restricted to national election 2008 and 2013 due to establishment of Pakistan mercantile exchange in 2007. The stock and commodity returns that is average abnormal return (AABR) and cumulative average abnormal return (CAABR) are computed for a time window of 41 days that is 20 days prior, Election Day, and 20 days after the election. The returns of 120 days before the proposed time window are taken as a benchmark. The results indicate both positive and negative abnormal return in the proposed time frame for both average abnormal return and cumulative average abnormal return by employing market model and market model adjusted for GARCH. Similarly, the cumulative average abnormal returns are tested for different time span and results show abnormal return for all the national elections both for stock and commodity markets. The results indicate that both Karachi stock exchange and Pakistan mercantile exchange exhibit inefficient behavior around these national elections.