قیاس آرائیاں
میں یہ سمجھا تھا
وہ خود میرے پاس آئے گا
اس خوش فہمی نے اسے گنوا دیا
اب میرا ہر لمحہ
اس غلط فہمی میں گزرتا ہے
میں نے اپنے دل سے اس کومٹا دیا
تعمیرِسماج کا اسلامی منہج : حضرت عمر فاروقؓ کی فکر و بصیرت کی روشنی میں تجزیاتی مطالعہ The modern era is considered as advanced and humanized in terms of materialized advancement only. Today the leading societies of the world have created a self-sufficient religion in the name of humanism and have set standards ignoring Divine guidance. Thus, man has the right to decide the rules and norms of society on his own goodwill. As a result, the breaking of family system, appearance of gay and homosexual relations, etc. Are being considered as legitimate in many countries where religion is no more considered a guiding principle. On the other hand, revealed religions have focus on the development of humanity in terms of both the ethical and materialistic perspectives. Islam as religion has provided a model of such an advancement and social change in history that has proven that Divine guidance is major source for betterment and development of civilization and humanity. This was practically proven in the time of Muslim golden rule in the world. The caliph Umar (R.A) was the man who introduced for the first time, the principles and values, which has changed the Arabs to a civilized and humanized nation. This huge change was made possible in the light of Divine guidance. In this academic article all such norms, values, and principles that were introduced by Sayyīdnā Umar (R.A) which brought a social change in his Era are discussed. Facts have been collected from historic books and presented following the descriptive and analytical method. Although, the information was narrated and scattered in the books, no proper study was introduced where the role of these reforms in the social construction was analyzed. The aim of the study has to investigate the historic facts of social change in the era of the righteous Caliph Sayyidna Umar bin Khattāb and prepare a guideline for the humanity in present era.
Purpose of this study was to assess the effects of service quality on private label brands moreover this research
is also focused on studying the mediating effects of store image on service quality and private label brands in
Faisalabad retail grocery sector. As service quality of a store also helps to build the image of a store and
consumers make confidence and trust on retail outlet as well as towards the retailer's products. To achieve the
said purpose following objectives were developed. Investigate the impact of service quality on purchase
intention of private label brands. Investigate the relationship between the service quality and store image.
Identify the impact of store image on purchase intention of private label brands. Estimate the mediating effect
of store image between service quality and the purchase intention of Private label brands.
This research study is focused on the target population of Faisalabad territory. Data is primarily collected
through the questionnaire from the consumers of retail super stores of Faisalabad. The research results are
checked through SPSS. Correlation, Regression, Multiple Regression, Test were applied. For the reliability check
Cronbach's alpha test has been used. It is test which measures the internal consistency that how much the items
are related each other. Normally the value ranges 0 to 1. The acceptable value for alpha is > .6 and value of
Cronbach's Alpha for variables of this study is not less than the acceptable standard value. A multiple hierarchal
regression test revealed a statistically positive and significant relationship between Store Image and Purchase
Intention.
To analyse the service quality provided by the retailer on intention to buy private labelled products, again
regression analysis was used. Finding point out that service quality is influencing the intention to purchase
private labelled products. Then to check the mediating effect of store image between service quality and
purchase intention of Private Label Brands Barron and Kenny 1986 test has run and came up with the results
that store image mediates the relationship between service quality and purchase intention of Private Label
Brands.
Implications of research study suggests that good quality of private label brands can influence the purchase
intention of the customer. More over Pleasant decoration of the store also has the impact on the image of the
store. Interaction between staff and consumers by aggressively introducing the Private Brands in the store
should strong. The managers can reduce customer wait time in order to give them convenience for their overall
shopping experience and making the image of the store positive.
Findings of this study suggest that marketing managers can influence intentions of purchase by offering the
Private lebel products in the price worthy of value. Improve the service environment quality by installing
terminals to allow consumers to get information about Private Label Brands of the store as well as music,
layouts.