سیالکوٹ میں اردو شاعری کا ارتقاء(۱۹۴۷ ء تا۲۰۱۰)
سیالکوٹ ایک تاریخی اور ادبی خطہ رہا ہے۔ اس کی تاریخ پانچ ہزار سال پر محیط ہے ۔یہ خطہ جغرافیائی لحاظ سے اس مقام پر واقع ہے جہاں کئی آبی گذرگاہیں ہیں۔ کشمیر اور پنجاب کے دیگر تجارتی شہروں سے اس کا قریبی رابطہ ہے۔ سیالکوٹ تاریخی، ثقافتی، سماجی، تہذیبی، علمی اور ادبی لحاظ سے لاہور اور دوسرے ادبی، ثقافتی، تہذیبی، تاریخی اور علمی شہروں سے کسی طور پر بھی کم نہیں ۔ اس شہر کی ثقافت توانائی اور رنگا رنگی لیے ہوئے ہے۔ یہاں کے میلے ٹھیلے، روایتی تہوار اور دیگر ثقافتی سرگرمیاں اس خطے کو ہمیشہ ممتاز کرتی رہی ہیں۔
سیالکوٹ کو اقبال و فیض کے مولد ہونے کا لا زوال فخر حاصل ہے۔ یہ ایک صنعتی شہر ہے۔ اس کی آبادی تقریباً تیس لاکھ سے زیادہ نفوس پر مشتمل ہے سر زمین سیالکوٹ صدیوں کی انسانی تہذیب و تمدن اور ادب و ثقافت کا عظیم الشان گہوارہ ہے ۔ اس دھرتی کے تاریخی آثار مدت سے مورخین و ماہرین آثار قدیمہ کی دلچسپی کا سامان بھی رہے ہیں ۔ یہاں کی تہذیب ٹیکسلا اور موہنجو ڈارو کی تہذیبوں کے ہم پلہ ہے۔
سیالکوٹ کی مٹی بڑی زرخیز اور مردم خیز ہے ۔سرزمین سیالکوٹ نے علم و ادب اور فنون لطیفہ کے میدانوں میں گراں قدر خدمات سرانجام دی ہیں۔ اس خطے کے باشندوں نے پاکستان کی صنعتی و اقتصادی ترقی کے ساتھ ساتھ علم و فن کی خدمت بھی جاری رکھی ۔ ماضی میں ملا کمال کشمیری ، ملا عبدالحکیم سیالکوٹی، امین حزیں سیالکوٹی ، اثر صہبائی، مرزا ریاض اور غلام الثقلین نقوی نے علمی وادبی حوالے سے سیالکوٹ کا نام روشن کیا۔ مولوی میر حسن ، مولوی ابراہیم میر، ڈاکٹر جمشید راٹھور اور یوسف سلیم چشتی نے علم کی پیاس بجھائی۔...
In most of service organizations particularly in Pakistan financial sector, employees have reduced their job performance and shortened quality of work due to many factors influencing them at workplace. This research study aims to explore such antecedents in view of Islam that can improve the quality of work in banking sector wherein mediating effect of perceived job performance has been tested. Model variables of this study have also been described in the Islamic perspective. Islam is complete religion in all respect and provides foundation for quality of work. Accuracy & beatification in work, discipline, sequence of tasks, impartiality, and Islamic job satisfaction, knowing ourselves and its link with knowing to our God are parts of quality of work and employees’ performance in the Islamic point of view. The target population of this study covers 20,514 employees of banking sector working in capital cities of Pakistan. Data were collected via cross sectional approach from 380 desk and frontline officials of Public and private banks. Confirmatory factor analysis and structural equation modeling techniques were used for data analysis. Findings of this research are demonstrated that job satisfaction and emotional intelligence are found the valuable antecedents of job performance and quality of work where employee’s job performance has been proved as a partial mediator between antecedents and quality of work. The two antecedents i.e. Job satisfaction, emotional intelligence of perceived job performance and quality of work have been supposed in this study to take as interpreters for the improvement of employees’ contentment and abilities in the working environment of banking sector. These are positively persuaded to job performance and quality of work. A practical exposure is offered by this research that organizational education about importance to employee’s satisfaction and emotional intelligence would be vital for achieving optimum results in this industry.
Compulsive buying behavior is a phenomenon that has received significant attention of the researchers in the field of psychology, consumer behavior and marketing. It is an addictive propensity arises from the urges for buying something. Under this behavior buying is a source of relief from stress but ultimately disturb usual functioning. Researchers concluded that compulsive buying behavior is goal-oriented behavior and it depends upon psychological and environmental stimuli.
The current study analyzes the psychological viewpoint of consumer?s compulsive buying behavior.Study also analyzes how attitude towards advertising is related with compulsive buying behavior and personality traits.Current study is valuable to the literature in following ways. Firstly, study presents broad dialogue on consumer?s compulsive buying behavior. Secondly, it discusses the bearing of personality traits on the psychological motives of consumer and it also discusses the role of attitude towards advertising on the psychological motives i.e. compulsive buying behavior. Thirdly, framework of the research verifies the social cognitive theory and acknowledges that cognitions and environment has strong effect on the consumer buying behavior and development of personality traits.
Data for current study is collected from a sample of 250 shoppers of departmental stores. Out of 250 responses 210 found as complete and included in data analysis. Regression analysis employed to test hypotheses and Baron and Kenny?s (1986) method is adopted to test mediation. The results suggest that consumer?s personality traits have significant association with compulsive buying behavior as well as attitude towards adverting is an important construct to understand the association of personality traits and compulsive buying behavior. Results of the study expressed that attitude towards advertising act as partial mediator in the relationship of compulsive buying behavior and personality traits.
Current study is a valuable addition in the literature of marketing research and the finding of the study would be helpful for researcher, retailers, decision makers and advertisers. Implication for policy makers would be development of consumer laws. Advertiser and decision authorities are directed to devise educational programs form such consumer to protect them from negative consequences. As in extreme conditions compulsive buying behavior leads to severe financial problems.For researcher it is beneficial for the further understanding of the compulsive buying behavior in context of personality traits.