عِبَادَتْ اور اسْتِعانَتْ سورۃ الفاتحۃ کی روشنی میں

Sūrah al Fātiḥa it is a short Sūrah, yet full of facts and meanings, sweat and heart provoking. This Sūrah is the title of the Qur‘ān and the whole Qur‘ān is its explanation. The fundamental objectives of Qur‘ān, faith and good deeds have been explained in this Sūrah. That is why this Sūrah is also proclaimed as “Umm al Kitāb” and “Umm al Qur‘ān”. Its Scripture is related to worship and help. The worship proceeds to seeking help. The word worship has three meanings: devotion, slavery and submission. Allah Almighty, time and again, ordered towards His submission and worship in the Holy Qur‘ān. It is the esteem of worship on which Allah has honored His Prophet. He is the real Lord and all blessings and powers are for Him. He is Lord of lives and we should have trust in Him and seek help from Him. The separation, individuality and solitude are prohibited in Islam. The verses of Sūrah al Fātiḥa (و ایاک نستعین ایاک نعبد) gives the massage of congregation which is the solution of disturbance and riot. Who so ever wants to go paradise, should have attach to the Ummah.

Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and Mediating Effect of Customer Satisfaction: Case Study on Telecommunication Sector of Bahawalpur city

Customers are considered as a decisive factor in any business organization, their loyalty and satisfaction is more important than making new ones. Loyal and satisfied customers are the great assets of any business organization that's way customer satisfaction and loyalty has become the top priority of all organizations, and they spend a lot of attention on the factors that affect the client's decision. Customer retention is the most important concern of the companies which payback in the form of long term profitable relationship. Marketing managers primarily focus on the satisfaction of customers. The prime motive of the marketing manager is to increase loyalty by creating a strong bond between customers and company. Present study is conducted to investigate the impact of brand image, service quality and trust on customer loyalty. The study also investigates the mediating role of customer satisfaction and moderating role of perceived price fairness between factors and customer satisfaction. For this purpose the data was obtained from the target population that is telecom users. Total 250 respondents completed the questionnaire containing 30 questions related to study. SPSS 20.0 software was used to verify the validity of the instrument, while reliability was confirmed with Cronbach,s alphas. For the purpose of analysis statistical techniques were used such as descriptive, correlation, linear and multiple regression analysis is used in this research. Four sub models have been used to investigate the impact of brand image, service quality and trust on customer loyalty, mediating effect of customer satisfaction and moderating effect of perceived price fairness. The results of the study support the hypothesis and results indicated that selected three factors that are brand image, service quality and trust has a positive and significant impact on customer loyalty. Customer satisfaction significantly mediates between factors and customer loyalty. This study support moderating effect of perceived price fairness. The results identify the significant relationship of perceive price fairness between service quality, brand image and customer satisfaction. In Pakistan the future of telecom is very bright that's way it needs to maintain their service quality for the customer satisfaction and loyalty. Telecom sector should focus to improve their brand image through advertisement and other market strategies and try to get the trust of their customer.