Exploring the Success Factor Of Digital Marketing: A case study of Private Healthcare Organization in an Emerging Economy

Abstract The purpose of this study is to assess the potential of social media platforms to build a successful marketing campaign for the private health-care industry. This will be accomplished by studying the current trends, audiences, and marketing tactics that are applied to these channels. In addition, the research will make a contribution to this understanding by investigating the efficacy of various types of marketing strategies that are used in the private health-care industry, such as influencer marketing, content marketing, and social media advertising, and how these strategies can be leveraged to create marketing strategies that are more effective. This research project will also focus on identifying any bottlenecks that could be hindering the utilisation of these channels and providing solutions to improve their effectiveness in the marketing mix. This will be done as part of the overall goal of improving the effectiveness of the marketing mix. At the end of the day, the purpose of this research is to develop an understanding of how social media channels can be utilised successfully as an important instrument in marketing for the health-care industry.

Studies on the Eco – Biology and Mechanical Control of Wild Boar Sus Scrofa Cristatus Population in the Area of Islamabad, Pakistan

This project was basically run to explore the facts about exploding population of wild boar in the area of Islamabad; capital of the Islamic Republic of Pakistan. Due to dense human population as well as security reasons, gun shooting has been prohibited here by law. Accordingly, poison baiting may create problems for friendly wildlife species therefore non-chemical methods have been tried to control the numbers of this notorious animal in the area. In the present research, three types of the traps namely Panel Traps, Double Spike Snare Traps and Loop Traps were used at seven different study sites i.e. C.D.A-Nursery, F-9 Park, Faisal Mosque, Jasmine Garden, Near Prime Minister House, Quaid-e-Azam University and Rawal Lake to assess out wild boar capturing efficacy of each mechanical device. Research activities were started with wild boar population estimates using dog flushing and counting method at all selected study sites. Flora at each site was measured using standard methodologies and density of the animal was correlated with floral patterns found in the locality. In order to test the efficacy of above said trapping devices, fifteen sets of three traps were installed within each study sites and trapping data was collected. Different attractant materials were used to attract the target animal species toward the trapping devices considering the seasonal variation and availability of used attractant in the adjoining croplands. For example, boiled maize was not used as attractant when cultivated maize crop was available in the field. This activity was found helpful to test the usefulness of a particular attractant. Study on the biology of wild boar was another important aspect of this research. Total 529 animals captured and out of which 430 mature animals including males, females and piglets were used for autopsy. Strong positive correlated was observed between age of the female and number of piglets recovered. In the findings, older the female the greater the number of piglets and vice versa were observed. Piglet recovery ranged from 5 - 10 with the average of 7. Accordingly, data on gut content studies were completed. Stomachs of the killed animals were necropsied and analyzed up to species level with proportionate quantity of each items. Final results of this dissertation have shown that Panel Trap was the most effective device for trapping the animal using boiled maize and molasses as attractant. Further objective wise details have been given in thesis for the stakeholder to benefit the research findings.