خلق التسامح أصل دين الإسلام والسبب الرئيس في انتشار دعوته

This research shows the value of tolerance in Islam, which is the basis of the ethics of the religion of Islam. This great value has created the bonds of love and harmony between Muslims and all human beings. This was the main reason for spreading the message of Islam to various parts of the world without coercion. There have been many attempts to accuse Islam of intolerance, terrorism and intimidation. Hence, this research is concerned with showing the truth about the ethics of Islam and its noble high values.  To achieve the desired goal, the research was divided into an introduction, a preface, three chapters and a conclusion.  The introduction addressed the importance of the topic and the reason for its selection. In the preface, the meaning of the word "tolerance" was shown and compared with the Quranic words used in this topic. In the first chapter, the researcher deals with the value of tolerance is the origin of Islam. It characterized the Prophet Muhammad (prayer and peace be upon him). The second chapter says tolerance is the cause of the spread of Islam, and the voluntary entry of people into it. The third chapter shows that tolerance is the root of solving problems and resolving all forms of conflict between nations, individuals, parties and groups. The researcher in conclusion suggests the most important findings and recommendations.

Impact of Service Quality, Customer Relational Benefit and Relational Bonds on Customer Loyalty with the Mediating Role of Customer Satisfaction: A Study of Pakistan Banks in Multan Region.

Banks are considered as the most prestigious financial institutions; their impact on economy is widely accepted and recognized. Customers are the most prominent factor which may affect the success of banks. Customer satisfaction and factors contributing towards customer satisfaction and loyalty become the most prominent studies in almost all types of organizations. Achieving customer satisfaction without customer loyalty is worthless. Customer satisfaction and loyalty have been empirically investigated in many ways and tested in numerous organizations. This study provides help in relationship marketing to retain the loyal customers. Objectives of Study are to find out the factors that play a key role to enhance the customer loyalty. To get and retain loyalty, different important variables service quality, customer relational benefits, relational bonds & customer satisfaction have been discussed in this study. This research investigates the role of service quality, customer relational benefits and relational bonds to enhance the customer satisfaction and customer loyalty as well. This study focuses and discusses empirically findings from 422 customers of different banks situated in Multan. AMOS and SPSS were used to analyze the data. Descriptive statistics, frequency distribution, correlation, confirmatory factor analysis and structure equation modeling tools were used to analyze the data. Major finding of this study indicates that service quality, customer relational benefits, relational bonds & customer satisfaction are key players that enhance and retain the customer loyalty. This study provides a comprehensive guide line for managers to access and retain the loyal customers.