۔۔۔۔۔۔کا سراپا
چاند سا چہرا ، بال تھے بادل
دانت تھے اُس کے موتی جیسے
ناک تھی ستواں ، پیاری آنکھیں
پتلی لمبی روشن انگلی
انگلی میں اک زرد انگوٹھی
ہاتھ تھے اُس کے چاندی جیسے
نیلے رنگ کی چادر ہوتی
کالا رنگ سکارف کا ہوتا
بہت وہ اُس کو اچھا لگتا
لان میں بیٹھے دیکھا کرتا
باتیں کرنے کو جی کرتا
لیکن اُس سے ڈر بھی لگتا
بیگ گلابی رنگ کا ہوتا
جوتا بھی تھا سفید ہی اُس کا
جیسے سفید تھے پائوں اُس کے
روز اُسی جا کرسی ہوتی
یعنی میرے عین برابر
آنکھ نہ بھر کر دیکھا ہم نے
میں نے اُس کو ، اُس نے مجھ کو
رنگ یہ سارے نقش ہیں کیسے
اُس کا میرا کیا رشتہ تھا
The History revealed the fact that merchants played a very prominent and vital role in spreading the religion of Islam. Prophet Muhammad (PBUH) remained one of the popular merchants of his time in the Arabian Peninsula. Similarly, the same profession was also adopted by the Prophet’s companions and they propagated the message of Islam almost in every corner of the world being a core mission of their lives. The number of Islamic countries on the world’s map witness their efforts in this regard. There are numerous sayings of the Prophet (PBUH) in which he praised the honest and truthful traders and cautioned with serious wrath for the otherwise. Keeping in view the contemporary scenario of corporate world, one can easily observe the lacking of professional and ethical values among the merchants more specifically concerned with commercialization and marketing. In fact, marketing is one of the sound sources to promote business but some companies try to exploit their consumers via fake commercialization and false advertising. Pakistan, being an Islamic country, has to devise such principles and regulations regarding commercial advertising which are in full conformity with Shariah standards that will definitely, secure the rights of all stakeholders along with fine attraction for foreign investment to put the economy on growing direction. The current paper deals with the morals and values of advertising in the light of Prophetic teaching.
Hybrid human resource management system (exhibiting strong mechanism for cultural accommodation without loss of ‘identity’) is discovered in Shifa International Hospital as diffused Human Resource Management model (based on individualism, democratic relationship and gender egalitarianism) has been adopted to organize Pakistani workforce according to international standards. This thesis argues that Shifa system is working on synergistic approach while considering indigenous assumption of employee relations, besides international standards of employee management. This thesis identifies that the prevailing employee management practices exhibit plural characteristics reflecting both foreign and local traits as a resultant of the confluence of local (collective self - identification, in equality and gender segregation) and North American cultural values (individualism, equality, and gender egalitarianism). This research has also uncovered that embedded assumptions of obligatory relations fairly influence the execution of impersonal HR policy in Shifa through internal and external interventions. It finally, depicts hybrid organizational culture reflecting both local and foreign traits as a continuum of individualism-collectivism, equality-inequality and gender differentiation- egalitarianism.