مظلوم بہن کی فریاد
’’اگر مجھے پتہ ہوتا میری حکومت گرانے کے لیے میرے بھائی کو قتل کیا جائے گا ۔تو میں کبھی بھی پرائم منسٹر ہائوس کے لیے نہ لڑتی ۔‘‘
یہ کوئی سیاسی بیان نہیں ایک مظلوم بہن کی اپنے بھائی کے قتل پہ فریاد ہے ۔کنیزِ کر بلا کا یزیدیت کے خلاف مقدمہ ہے ۔مظلومیت کا نوحہ ہے ۔بھٹو خاندان پہ ہو نے والے مظالم ہمار ی تاریخ پہ بد نما داغ ہیں اور اس سے بھی بڑی بے ضمیری یہ ہے کہ قاتل انہیں قتل کرنے کے بعد قتل کا الزام بھی انہی پہ لگاتے رہے ۔
وہ دریا دیس سمندر تھی
جو تیرے میرے اندر تھی
وہ سوہنی مٹی سندھڑی کی
وہ لڑکی لال قلندر تھی
یادگارِ کار ساز
ہماری خاک سے خوشبو وطن کی آئے گی
ہمارا خون اس مٹی کے رنگ میں شامل ہے
Tujuan dari penelitian ini adalah untuk memahami sejauh mana Implementasi kebijakan pemerintah dalam pencegahan penyebaran Covid19, untuk mengetahui implementasi kebijakan pemerintah terhadap masyarakat dan mengetahui faktor yang mempengaruhi dalam pencegahan penyebaran Covid 19. Penelitian ini dilakukan di Kantor Dinas Kesehatan Kota Padang dan Badan Kesatuan Bangsa dan Politik. Penelitian ini menerapkan teknik analisis kualitatif menggunakan pendekatan deskriptif. Hasil dan kesimpulan dari penelitian ini adalah pemerintah telah menerapkan beberapa kebijakan dalam penanganan covid19 diantaranya melakukan pemberian pelayanan kesehatan masyarakat selama masa pandemi. Peraturan yang telah dibuat harus selalu dipatuhi mengingat faktor penghambat dari implementasi kebijakan ini adalah kesadaran diri terhadap bahaya virus Covid19.
Purpose of this study was to assess the effects of service quality on private label brands moreover this research
is also focused on studying the mediating effects of store image on service quality and private label brands in
Faisalabad retail grocery sector. As service quality of a store also helps to build the image of a store and
consumers make confidence and trust on retail outlet as well as towards the retailer's products. To achieve the
said purpose following objectives were developed. Investigate the impact of service quality on purchase
intention of private label brands. Investigate the relationship between the service quality and store image.
Identify the impact of store image on purchase intention of private label brands. Estimate the mediating effect
of store image between service quality and the purchase intention of Private label brands.
This research study is focused on the target population of Faisalabad territory. Data is primarily collected
through the questionnaire from the consumers of retail super stores of Faisalabad. The research results are
checked through SPSS. Correlation, Regression, Multiple Regression, Test were applied. For the reliability check
Cronbach's alpha test has been used. It is test which measures the internal consistency that how much the items
are related each other. Normally the value ranges 0 to 1. The acceptable value for alpha is > .6 and value of
Cronbach's Alpha for variables of this study is not less than the acceptable standard value. A multiple hierarchal
regression test revealed a statistically positive and significant relationship between Store Image and Purchase
Intention.
To analyse the service quality provided by the retailer on intention to buy private labelled products, again
regression analysis was used. Finding point out that service quality is influencing the intention to purchase
private labelled products. Then to check the mediating effect of store image between service quality and
purchase intention of Private Label Brands Barron and Kenny 1986 test has run and came up with the results
that store image mediates the relationship between service quality and purchase intention of Private Label
Brands.
Implications of research study suggests that good quality of private label brands can influence the purchase
intention of the customer. More over Pleasant decoration of the store also has the impact on the image of the
store. Interaction between staff and consumers by aggressively introducing the Private Brands in the store
should strong. The managers can reduce customer wait time in order to give them convenience for their overall
shopping experience and making the image of the store positive.
Findings of this study suggest that marketing managers can influence intentions of purchase by offering the
Private lebel products in the price worthy of value. Improve the service environment quality by installing
terminals to allow consumers to get information about Private Label Brands of the store as well as music,
layouts.