محمد عباس اثرؔ(۱۹۰۱ء۔پ) کا اصل نام محمد عباس اور اثرؔ تخلص کرتے تھے۔ اثر ؔراولپنڈی میں پیدا ہوئے۔ سیالکوٹ میں بزمِ افکار کا احیا کیا اور اس بزم کے صدر بنے۔ اثر سیالکوٹ میں حلقہ اربابِ ذوق کے ممبر بھی منتخب ہوئے۔ آپ نعت‘ غزل‘ نظم اور قطعات لکھتے تھے ۔(۳۴۴) اثر روایتی شاعر ہیں۔ ان کی شاعری توحید و رسالت‘ یاسیت اور دردو غم میں ڈوبی ہوئی ہے۔ نمونۂ کلام ملاحظہ ہو:
آج کچھ اور حال ہے دل کا
/بجھ رہا ہے چراغ محفل کا
-اک بگولہ اٹھا سرِ منزل
-اڑ رہا ہے غبار منزل کا
3غم کی کونپل نگاہ سے پھوٹی
/کوئی ٹوٹا ہے آبلہ دل کا
5آندھی اٹھی اثرؔ بڑھاؤ قدم
/بجھ رہا ہے چراغ منزل کا
(۳۴۵)
کیا سناتے انہیں ہم حال سنایا نہ گیا
درد محسوس تو ہوتا تھا دکھایا نہ گیا
اور تو رنج کئی ہم نے اٹھائے لیکن
رنج بے مہری احباب اٹھایا نہ گیا
(۳۴۶)
/شکستِ غم آرزو درد بن کر
میرے دل کو رہتا ہے اکثر لپیٹے
اثر میں نے اشعار میں ضبطِ غم سے
3سلگتے ہوئے چند آنسو سمیٹے
(۳۴۷)
The History revealed the fact that merchants played a very prominent and vital role in spreading the religion of Islam. Prophet Muhammad (PBUH) remained one of the popular merchants of his time in the Arabian Peninsula. Similarly, the same profession was also adopted by the Prophet’s companions and they propagated the message of Islam almost in every corner of the world being a core mission of their lives. The number of Islamic countries on the world’s map witness their efforts in this regard. There are numerous sayings of the Prophet (PBUH) in which he praised the honest and truthful traders and cautioned with serious wrath for the otherwise. Keeping in view the contemporary scenario of corporate world, one can easily observe the lacking of professional and ethical values among the merchants more specifically concerned with commercialization and marketing. In fact, marketing is one of the sound sources to promote business but some companies try to exploit their consumers via fake commercialization and false advertising. Pakistan, being an Islamic country, has to devise such principles and regulations regarding commercial advertising which are in full conformity with Shariah standards that will definitely, secure the rights of all stakeholders along with fine attraction for foreign investment to put the economy on growing direction. The current paper deals with the morals and values of advertising in the light of Prophetic teaching.
Drought stress is a major limiting factor in crop production. Genetic improvement is possible in cotton and other crops against drought stress by using new tools of breeding. Thirty upland cotton (Gossypium hirsutum L.) cultivars/genotypes were screened for the traits related to drought tolerance (relative water content, excised leaf water loss, cell membrane stability and biomass reduction). Two drought tolerant (B-557 and MNH-554) and two drought susceptible (FH-1000 and N-313/12) cultivars were identified and crossed to develop F1, F2 and backcross generations. Genetic analysis was conducted for relative water content, excised leaf water loss, cell membrane stability, developmental/yield and fibre quality traits (plant height, number of monopdial branches, number of sympodial branches, bolls/plant, boll weight, ginning out-turn, fibre length, fibre strength and fibre fineness). Additive, dominance as well as genetic interaction was found in the inheritance of the traits under drought stress condition. Medium to high narrow sense heritability was observed for the traits. The analysis of parental and F2 population of the cross B-557 × FH-1000 studied under osmotic stress in hydroponic culture showed that the traits, relative water content, excised leaf water loss and cell membrane stability had correlation with biomass production. Positive correlation of relative water content with cell membrane stability reveals that the genes which help plant maintain relative water content are also indirectly involved for cell membrane stability. Correlation analysis of F2 population under field drought revealed positive correlation of relative water content and cell membrane stability with plant developmental/yield and fibre quality related traits. The correlation results from hydroponic culture and field studies showed that relative water content, excised leaf water loss and cell membrane stability may be used as indicator of drought tolerance in cotton. A survey of 524 SSR and EST-SSR primers revealed a lot of DNA polymorphism between drought resistant (B-557) and drought susceptible (FH-1000) cultivar. The polymorphism was used to construct genetic linkage map using F2 population. In linkage analysis, 22 primers were mapped on chromosomes. Two QTLs for relative water content were identified on chromosome 23 and 12. One QTL for excised leaf water loss was found on chromosome 23. These QTLs may be used in molecular breeding programs to develop drought tolerant cotton varieties.