کاروباری تشہیر اور اخلاقیات: سیرت طیبہ کی روشنی میں

The History revealed the fact that merchants played a very prominent and vital role in spreading the religion of Islam. Prophet Muhammad (PBUH) remained one of the popular merchants of his time in the Arabian Peninsula. Similarly, the same profession was also adopted by the Prophet’s companions and they propagated the message of Islam almost in every corner of the world being a core mission of their lives. The number of Islamic countries on the world’s map witness their efforts in this regard. There are numerous sayings of the Prophet (PBUH) in which he praised the honest and truthful traders and cautioned with serious wrath for the otherwise. Keeping in view the contemporary scenario of corporate world, one can easily observe the lacking of professional and ethical values among the merchants more specifically concerned with commercialization and marketing. In fact, marketing is one of the sound sources to promote business but some companies try to exploit their consumers via fake commercialization and false advertising. Pakistan, being an Islamic country, has to devise such principles and regulations regarding commercial advertising which are in full conformity with Shariah standards that will definitely, secure the rights of all stakeholders along with fine attraction for foreign investment to put the economy on growing direction. The current paper deals with the morals and values of advertising in the light of Prophetic teaching.

آیات الجھاد الواردہ فی القران الکریم

It is a matter of fact that the Holy Quran is characterized by rhetoric, eloquence and different subjects. This rhetoric and eloquence appears in the Jihad Verses also. So I selected the analytical, syntactic and rhetorical study for my PhD thesis. I will try to focus on these aspects keeping in view the three kinds of Rhetoric: (1) (Ilm-ul-Bayan) (2) (Ilm-ul-Maa’ni) (3) (Ilm-ul-Badea) (4) Syntactic study of Jihad Verses. Thesis based on five chapters. First Chapter: talks about the introduction of Jihad and It have three sub-chapters. Second Chapter: Is about the introduction of Kinds of Jihad and It have four sub-chapters. Third Chapter: Is about the Analytic study of Jihad Verses and It have three sub-chapters. Fourth Chapter: in it discussed the Syntactic study of Jihad Verses and it have three sub-chapters. Fifth Chapter: Is about the Rhetorical study of Jihad Verses and It have of three sub-chapters.