Home > Determining Brand Equity Through Personality and Self-Brand Connection; Mediating and Moderating Role of Brand Resonance and Brand Detachment Respectively
Irtaza Ali Nemati
Sajid Bashir
Mphil
Riphah International University
Private
Islamabad
Pakistan
2014
Completed
xiii, 67 . : ill. ; 30 cm. +CD
Management & Auxiliary Services
English
Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities.; Includes bibliographical references; Thesis (M.Phil)--Riphah International University, 2014; English; Call No: 658.8343 IRT
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