Digital Marketing Dalam Menghadapi Volatility, Uncertainty, Complexity, dan Ambiguity (VUCA)

Penelitian ini bertujuan untuk mengetahui strategi digital marketing industri halal pada Business Center (BC) Halal Network International Herba Penawar Alwahida Indonesia (HNI-HPAI) Pekanbaru 4 dalam menghadapi Volatility, Uncertainty, Complexity dan Ambiguity (VUCA) di era society 5.0 dan untuk mengetahui tantangan yang ada di era si society 5.0 pada BC HNI-HPAI Pekanbaru 4. Penelitian ini merupakan penelitian lapangan dengan menggunakan pendekatan kualitatif. Informan penelitian berjumlah 3 orang. Sumber penelitian yang digunakan adalah sumber primer dan sumber sekunder. Hasil penelitian menemukan bahwa strategi pemasaran digital yang dilakukan adalah menggunakan media whatsapp dan juga memanfaatkan beberapa media website dan aplikasi digital yang telah disediakan oleh HNI pusat dan unofficial, dan juga BC HNI Pekanbaru 4 mengandalkan para mitra-mitranya dalam pemasaran di media digital. Pada kondisi uncertainty, dalam mengumpulkan informasi BC menggunakan sosial media, dan melakukan edukasi. Pada kondisi kompleksitas, kesulitan yang di alami yaitu masih kekurangan pengelola khusus dibagian sosial media seperti facebook (fb), dan Instagram (ig). Sedangkan pada kondisi ambiguity, sasaran HNI adalah para generasi milenial yang sudah mahir menggunakan media digital. Adapun tantangan yang ada di era society 5.0 ini adalah harus siap dengan kehadiran teknologi, aktif dan mampu mengelola sosial media, inovasi produk, dan terus mengupgrade skill di era society 5.0.

Physio-Molecular Evaluation of Selected Exotic Wheat Lines under Drought and Heat Stress

Genome-wide association mapping shows promise for identifying quantitative trait loci (QTL) for many traits including drought and heat stress tolerance. During first cropping season, seven International Maize and Wheat Improvement center (CIMMYT) bread wheat nurseries were screened under rain fed conditions and based on high 1000 kernel weight and parentage diversity 108 high yielding lines were selected further evaluation. Wheat performance was checked at two growth stages i.e. seedling and post anthesis, at seedling stage stress was imposed by using two different potentials (-3bar and -6 bar) of polyethylene glycol (PEG 6000) and heat stress 36Cº for 3hrs daily. At post anthesis, three stress treatments including individual drought, individual heat and combination of drought and heat stress were imposed in glass house and open field conditions. The data was recorded for seedling, yield traits, physio-biochemical traits and stress related traits for two consecutive cropping seasons (2014-2015 and 2015-2016) at the National Agriculture Research Center (NARC) Islamabad. The germplasm was genotyped with high-density Illumina 15k single nucleotide polymorphism (SNP) chip to identify genomic regions associated with traits under drought, heat and combined stress. Total 9464 highly polymorphic markers were used for calculation linkage disequilibrium, population structure and marker trait associations. Structure analysis divided germplasm into 5 major clusters and highest rate of linkage disequilibrium was recorded for D genome due to its recent origin. Mixed linear model (MLM) with kinship matrix as covariant is used to calculated maker trait associations best linear unbiased estimates (BLUEs) values. For seedling traits significance threshold was log10(P)>3.0 while for pot and field experiment significant threshold was set by xxii using standard (1/n, n= no of markers) method and significance of an association was further checked by using FDR < 0.05 threshold. For seedling trait 1191 association significant beyond threshold were recorded most of these were concentrated on chromosome 7D. For traits studied in post and field experiment 300 and 105 significant associations (beyond p value threshold) were recorded while 128 associations in the pot experiment crossed FDR significance threshold and 35 MTAs were significant at FDR under field condition. Fifty-four and nineteen pleiotropic region associated with multiple traits were recorded under pot and field experiment respectively. Significant MTAs detected in the present study were similar as reported by the previous studies while some differ with respect to their chromosomal position. The MTAs detected in combination of drought and heat stress can be helpful in marker assisted selection to improve drought and heat tolerance of wheat.