آہ! مولوی نور عظیم ندوی
دارالعلوم ندوۃ العلماء کے لائق فرزند اور ہونہار استاد مولوی نور عظیم ندوی چند ماہ کی علالت کے بعد وفات پاگئے، اِناﷲ وَ اِنا اِلَیہ رَاجِعُون۔
وہ دارالعلوم سے فراغت کے بعد مزید تعلیم کے لیے مصر گئے، اردو کی طرح عربی لکھنے اور بولنے کی اچھی مشق تھی اور درس و تدریس کے ساتھ ہی تقریر و تحریر میں بھی اپنا جوہر دکھاتے تھے، جلسوں کی نظامت بڑی خوبی اور سلیقہ سے کرتے تھے، جس سمینار کی کاروائی وہ چلاتے وہ ضرور کامیاب ہوتا۔
پڑھنے لکھنے کا اچھا ذوق تھا اور اسی میں ان کا سارا وقت گزرتا، ندوۃ العلماء سے شائع ہونے والے اردو اور عربی جرائد میں ان کے مضامین وقتاً فوقتاً چھتے تھے۔ ایک زمانہ میں ندائے ملت کے عملاً وہی اڈیٹر تھے، تعلیم اور دوسرے موضوعات پر اس کے خاص نمبر بھی نکالے، مولانا سید ابوالحسن علی ندوی مدظلہ کی سرپرستی میں رابطہ ادب اسلامی کا قیام عمل میں آیا تو اس کے روح رواں مولانا سید محمد رابع ندوی کے یہی دست راست اور رابطہ کے ترجمان کے ایڈیٹر بھی تھے۔ ان کے پاس بعض اشخاص اور اکیڈمیوں کے مسودے تبصرے یا اصلاح کے لیے آتے تھے جن کو بڑے غور و توجہ سے پڑھتے، تحریر کی خوبیوں اور خرابیوں پر ان کی نظر فوراً پڑتی۔ اس معاملہ پر مولانا علی میاں مدظلہ بھی ان پر اعتماد کرتے تھے۔
ان کا وطن ضلع بستی تھا اور وہ مسلکاً اہل حدیث تھے لیکن ندوۃ العلماء میں شیرولشکر کی طرح گھل مل گئے تھے، بڑے خاموش طبع، کم سخن، خلیق اور متواضع تھے، ان کی عمر پچاس (۵۰) کی رہی ہوگی، آئندہ ان سے بڑی توقعات وابستہ تھیں لیکن ابھی اپنی چمک دمک بھی نہیں دکھانے پائے تھے کہ وقت موعود آگیا۔
خوش درخشید ولے...
The Arabic language is the language of the Holy Quran, which has become an immortal language because of the immortality of the Holy Quran as it says: "Surely We have revealed the Reminder and We will most surely be its guardian." It is one of the most widely spoken languages in the world, especially since the language is the means of communication among the peoples of the world. Communication and technological techniques in learning and teaching the Arabic language taking into account the elements of the educational process (student, teacher and curriculum), according to the requirements of the age, and the development of the mechanisms of teaching the Arabic language with modern technologies that keep up with the times and developments. The aim of the research is to explain the impact of modern means of communication on the teaching of the Arabic language according to several axes: definition of the language, definition of the language in Arabic and the strategy of its publication, the definition of the modern means of communication and their types in the teaching of the Arabic language. The analytical approach will be used in this study. The researcher concluded at the end of this study to prove that the Arabic language faces many challenges in light of the great progress of the modern means of communication and technical progress; and that there are many obstacles in the use of educational technology in the teaching of the Arabic language, which prevents the achievement of the objectives of education. Solutions to this problem are, thus, suggested so as to improve the Arabic language and maintain its position among the languages of the world.
Brand equity loss is the most neglected area of research in brand management science at Asian level that has inhibited the developing nations to utilise the intangible value of brand equity of their firms. Brand equity is in nascent stage with no clear theoretical boundaries and notable research at Asian level whereas it‘s touching maturity at western world that not only nullifies the logic of using western theories in Asian perspective but also questions the credibility of past research in present scenario for Asian countries. In terms of research dominance, all the scholars of brand management have been working on the description, measurement and sustainable growth of brand equity from various business management research paradigms. In practice and theoretical explanation, intellectual property governance cannot explain the problem of brand equity loss; in contrast, brand governance is more holistic and provides the flexibility for the convergence of marketer and consumer perspective for identifying the most impactful reasons for brand equity loss. Qualitative descriptive research method was used by the researcher for the study of brand equity loss. Stratified purposeful sampling technique was deployed for collecting research problem concentric information from key informants for knowledge thickness after the analysis. Stratified samples were owners/brand managers/VPs/marketers from Businesses purposive sample for studying marketer perspective. Organisations and legal fraternity purposive samples had top managers and advocates as stratified samples for studying the consumer perspective. Primary data was collected from the stratified samples. The reports and documents of industries and organisations, related to brands, were used for support in extracting the targeted information from the interview transcripts for increasing data analysis richness. Thematic content analysis, by using Nvivo (version 10), was implemented through encoding the interview transcripts into nodes and reflecting the relation between the grouped data of the nodes through the Word Tag clouds, Frequency Tree Maps, Cluster Maps and Matrix Coding Maps. Brand governance model, as the result of the analysis, was crafted that provided the basis for deviation from previous main stream research on brand equity by having the meaning of brand equity loss from the dissection and integration of all the layers of the model, from top to bottom that cover both perspectives of brand science. The first layer is intellectual property governance and the consecutive ones are intellectual property enforcement, and brand equity loss. Therefore, brand equity loss cannot be explained by considering one approach or perspective holistically in Asian context. This invites cross sectional research in terms of approaches and perspectives. The study faced limitation in terms of lack of market documented evidence, theoretical work at Asian context, having a handful of people at national level who are information rich respondents under stratified sample and faced territorial restrictions. Conclusively, Cognitive Construct, personal concept of the brand in the minds of the consumer, is surrounded by loyalty, social sense, counterfeit, price, experience, and promises. All these are indicators of ''experience‘ that create suitable environment for infringement and counterfeiting that follows brand equity loss or vice versa. Furthermore, at the field, the best points of ''experience‘ are distributors, local sellers and people appointed from the same community as promoters.