Analyzing the Impact of Celebrity Endorsement on Consumer Purchase Intentions Mediating Role of Print Advertising Effectiveness

Thesis Info

Author

Usman Asif

Supervisor

Fozia Malik

Program

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2012

Thesis Completion Status

Completed

Page

58 . : ill. ; 29 cm. +CD

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in fulfillment of the requirement of the degree of Master of sciences to the Faculty Of Management Sciences.; Includes bibliographical references; Thesis (MS)--Riphah International University, 2012; English; Call No: 658.8342 USM

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711410875

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