The Influence of Theory of Planned Behavior and Technology Acceptance Models on Behavioral Intentions in Online Grocery Shopping in Pekanbaru City

This study was carried out to investigate the impact of integrating two theories on consumer behavior, namely the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM), on the consumer behavior intention in online food shopping in the city of Pekanbaru. A descriptive quantitative method was employed in this research, utilizing purposive sampling techniques. The study involved 174 female respondents aged 18 and above, residing in the city of Pekanbaru, who had previously engaged in online food shopping. The analysis of data was performed utilizing the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The results indicated that both the perceived usefulness (PU) and perceived ease of use have a notable impact on attitude (ATT). Furthermore, behavioral intention was significantly influenced by attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC). The originality of this study resides in combining the Theory of Planned Behavior (TPB) and Technology Acceptance Models (TAM) within the specific context of online food shopping in the city of Pekanbaru. This study is expected to contribute to the field of consumer behavior, especially the behavior of consumers in Pekanbaru regarding online food shopping.

Biodiversity of Diazotrophs in Rhizosphere of Potato Solanum Tuberosum L.

Potato is the third most important food crop which requires high fertilizer that leads to environmental pollution. The use of biofertilizer is environment friendly and cost effective hence is suitable for sustainable agriculture. In this study, 44 bacterial isolates including mostly Azospirillum, Bacillus, Brevundimonas, Enterobacter, Pseudomonas and Rhizobium spp. were isolated from potato rhizosphere of which 32 were able to fix atmospheric N2 and 29 showed indole acetic acid (IAA) production. Strains showed high metabolic and genetic diversity based on BioLog, ERIC and BOX-PCR analysis. Out of potential plant growth promoting rhizobacteria (PGPR) tested for inoculation response in potato, it was observed that the N2 fixation (%Ndfa) decreases with the increase in applied N for Rhizobium sp. TN04 and Azospirillum sp. TN09 whereas no effect was observed for Azospirillum sp. TN03. Azospirillum sp. TN09 showed the highest %Ndfa among three tested isolates. Under field conditions, Azospirillum spp. TN03, TN09 and Rhizobium sp. TN04, Rhizobium sp. TN04 increased plant height (18%), dry weight (18.5%) tuber dry weight (14%) and tuber yield (19%). Azospirillum, Brevundimonas and Rhizobium spp. also maintain substantial population with potato roots. Metagenomics were employed to study total bacterial diversity in the rhizosphere of potato from major potato growing areas of Punjab, Pakistan showed that structural community (based on 16S rRNA) is almost similar across all the regions whereas functional diversity (based on nifH) of diazotrophs is mostly variable. Abundance of diazotrophs (108-1010 copies of nifH g-1 of soil) changed among regions. Pyrosequencing of nifH validated maximum diversity in Sheikhupura (446 species) whereas minimum in Gujranwala area (291 species). Overall in the potato rhizosphere, most abundant class was α-proteobacteria followed by β-proteobacteria. The study concludes that abundance of different genera varies across different regions due to many biotic and abiotic factors. Azospirillum spp. TN03, TN09 and Rhizobium sp. TN04 omnipresent and have potential to improve potato yield up to 15-19% subsequently saving 50% nitrogenous fertilizer, are recommended as potential candidates for biofertilizer production for potato crop. The study also shows that potato harbor a diverse range of novel diazotrophs (not known earlier) which opens new horizons for future prospects.