تم بھی تھے سر_دار سر_ دار تھا میں بھی
یہ جسم رکاوٹ تھا میرے عشق میں شاید
ممکن ہے کہ بے تاب رہا ہو کبھی تو بھی
بازار میں لایا گیا یوسف کی طرح میں
خود اپنے تعاقب میں نکل آیا تھا گھر سے
چہرے کی جگہ صرف خراشیں ہیں نمایاں
اے! گردش_ دوراں یہ تغیر نہیں اچھا
خود بیچنے نکلا تھا صفی خود کو جہاں میں
تم دیکھ تو لیتے کہ نمودار تھا میں بھی
اور سچ ہے کہ اس جسم سے بیزار تھا میں بھی
یادوں کی اذیت میں گرفتار تھا میں بھی
کچھ دیر سہی رونق_ بازار تھا میں بھی
خود اپنی عداوت میں گرفتار تھا میں بھی
بستی میں کبھی آئنہ بردار تھا میں بھی
تو سوچ کبھی صاحب_ دستار تھا میں بھی
اور بھیڑ میں خود اپنا خریدار تھا میں بھی
Writing this article wants to describe, related to Yemeni legal regulations, namely the marriage of Muslim women in Yemen. Discussing the annulment of marriages for men who adhere to Islam or Muslims who do not marry Muslim women and women of the book in Yemen. As for the women of the People of the Book who can be married to Muslim men in Yemen, it is necessary to elaborate on the permissibility of marrying women who are not Muslim. Yemen itself fully takes the source of law in the text of the Koran where marriage regulations in Yemen between Muslim men and women of the book are permissible and regulated in Yemen's legal laws. On the other hand, interfaith marriages in other regions related to women of the book cannot be found, in Indonesia, for example, interfaith marriages only describe marriages between Muslims and those who are not Muslim or are not Muslim, there is absolutely no mention of women of the book. For this reason, this article wants to elaborate on the explanation regarding women of the People of the Book, amidst the debate whether or not it is permissible to marry women of the People of the Book, Yemen still adheres to the Al-Quran text which allows Muslim men to marry women of the People of the Book until now.
The purpose of this study is to develop a strategy framework using the unified life cycle model (Product lifecycle and Industry life cycle). As this study is descriptive in nature and it has used multi-staged mixed methods. At first stage qualitative data was collected through interviews and focus groups while at a later part of the research quantitative data was collected from the marketing managers of telecom sector (N=100). This study provides numerous benefits over earlier studies. Firstly, both Product Life Cycle (PLC) and Industry Life Cycle (ILC) have shown weaknesses and limitations. This research has unified both PLC and ILC into one Unified Life Cycle (ULC) combining the strengths and reducing the weakness of both life cycles. Secondly, earlier studies failed to provide any integrated strategic framework of selecting appropriate marketing strategies; using both PLC and ILC in silos. The current research provides an integrated strategic framework for strategy selection using both PLC and ILC and has studied the telecom sector in Pakistan. Finally and probably most importantly this study has devised a Unified Life Cycle model showing an integrated strategy map and depicting appropriate marketing mix strategy to be used for each stage of the life cycles. Two methodological improvements also make this research as distinct achievement as compared to earlier work on this subject area. Firstly, earlier studies only provide four stages of PLC and ILC each. This research has divided each stage PLC and ILC into two stages Early and Late for each stage. This provides more in-depth and focused analysis. Secondly, earlier studies have focused on theoretical methodologies while this research has involved both academicians and practicing managers as experts. This has increased the worthiness of this piece of research for both academicians and practicing managers.