Home > Effect of Green Advertisement on Green Brand Equity With Mediating Role of Perceived Quality of Brand &Amp; Moderating Role of Green Brand Perceived Value &Amp; Green Brand Image
Khawar Hussain
Mubashar Hassan Zia
MS
Riphah International University
Private
Islamabad
Pakistan
2017
Completed
xiv, 77 . : ill. ; 29 cm. +CD
Management & Auxiliary Services
English
Submitted in fulfillment of requirement for the degree of master of sciences to the Faculty of Management Sciences.; Includes bibliographical references; Thesis (MS)-- Riphah International University, 2017; English; Call No: 658.8 KHA
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