Effects of Pharmaceutical Promotional Tools, Follow Up of Medical Representatives and Mediating Effect of Brand Credibility on Prescription Behavior of Physicians

Thesis Info

Author

Misbah Ul Hafeez

Supervisor

Shahzad Ahmad

Program

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Page

xi, 78 . : ill. ; 29 cm. +CD

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix.; Thesis (MS)--Riphah International University, 2018; English; Call No: 658 MIS

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711546876

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