Home > Effects of Pharmaceutical Promotional Tools, Follow Up of Medical Representatives and Mediating Effect of Brand Credibility on Prescription Behavior of Physicians
Misbah Ul Hafeez
Shahzad Ahmad
MS
Riphah International University
Private
Islamabad
Pakistan
2018
Completed
xi, 78 . : ill. ; 29 cm. +CD
Management & Auxiliary Services
English
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix.; Thesis (MS)--Riphah International University, 2018; English; Call No: 658 MIS
2021-02-17 19:49:13
2023-01-06 19:20:37
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