Home > Impact of Celebrity Credibility on Brand Authenticity, Moderating Role of Gender, Mediating Role of Brand Credibility
Sana Ghafoor
Khurram Shahzad
MS
Riphah International University
Private
Islamabad
Pakistan
2019
Completed
xiii, 68 . : ill. ; 29 cm. +CD
Management & Auxiliary Services
English
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references; Thesis (MS)--Riphah International University, 2019; English; Call No: 658.8 SAN
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2023-01-06 19:20:37
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