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Impact of Customers Relationship Marketing Tactics on Customers Loyalty within Pakistan Education Industry

Thesis Info

Author

Iqra Mazhar

Supervisor

Amir Gulzar

Program

MS

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2016

Thesis Completion Status

Completed

Page

102 .: ill. ; 29 cm.

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in the fulfillment of requirement for the degree of MS Marketing to Faculty of Management Sciences.; Includes Bibliographical references; Thesis( MS)--Riphah International University, 2016; English; Call No: 658.8 IQR

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711611874

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اُس نے بھی کیا چاہے وہ اقرار نہیں تھا

اُس نے تو کیا چاہے وہ اقرار نہیں تھا
ایسا بھی نہیںمجھ سے اُسے پیار نہیں تھا
اب شکل مری مجھ سے بھی تو ملتی نہیں ہے
ایسا تو کبھی مَیں اے مرے یار نہیں تھا

Lunar Calendar and Ramadan Effect on Islamic Mutual Funds Performance in Pakistan

This report is principally intended to ascertain out the result of the lunar calendar with special focus on the holy month of Ramadan on the operation of Islamic mutual funds in Pakistan. Economic activity in Pakistan demands a different turn due to observation of fast and short working hours in the country in the month of Ramadan. This work utilizes the logit model to investigate the impact of lunar calendar generally and the holy month of Ramadan, specifically along the net asset values of the mutual fund. This study confirms lower expected growth of net asset value in the month of Ramadan and the other stages of the religious sentiment. Economic activity regains pace after Ramadan and Zulhajjah as evident from the probable increase of net asset value of the Islamic mutual funds in the month of Shawwal & Moharram following months of the Ramadan and Zulhajjah respectively.

Investigating Machine Learning Based Prediction of Protein Interactions

Protein interactions are crucial in the cell for performing cellular functions and the study of protein interactions is a very important domain of research in bioinformatics. In reference to protein interactions, biologists are usually interested in three core problems: determining pairwise protein interactions, determination of binding affinity, and identification of the interface. Computational methods to solve these protein interaction problems have emerged as an active research area due to tedious, costly, and time-consuming experimental procedures. Our aim in this work is to develop novel machine learning based methods for protein interaction, binding affinity and interaction prediction with improved generalization performance. In this dissertation, we have developed host-pathogen protein interaction predictors using machine learning. One of our findings is that existing methods for protein interaction prediction that use K-fold cross-validation for performance assessment report over-estimated accuracy values as K-fold cross-validation does not take pairwise protein similarity between training and test examples into account. To control this data redundancy at pathogen protein level, we have proposed and advocated the use of an alternate evaluation scheme called Leave One Pathogen Protein Out (LOPO) cross-validation along with some biologist centric metrics for designing protein-protein interaction prediction methods. We have also designed a novel machine learning model called CaMELS (CalModulin intEraction Learning System) for interaction and interaction site prediction of Calmodulin (CaM) which is a very important and highly conserved protein across all eukaryotes. CaMELS relies on a novel implementation of multiple instance learning solver for protein binding site prediction that leads to significant improvement in predictive performance. One of our collaborators has confirmed the effectiveness of CaMELS through wet-lab experiments as well. We have also focused on the more generic problem of predicting binding affinity in protein interactions and presented various sequence-based machine learning models. xxiv For this purpose, we have developed a novel machine learning method which is based on the framework of Learning Using Privileged Information (LUPI). Our state-of-the-art method uses protein 3D structure as privileged information at training time while expecting only protein sequence information during testing. This makes our machine learning method flexible by allowing it to leverage protein structure information during training while requiring only protein sequence information during testing. We have also developed a webserver for an existing state-of-the-art protein-protein interface prediction method called PAIRPred. The accuracy of this webserver has also been validated by our collaborators through wet-lab experiments as well.