Impact of Electronic Word of Mouth on Brand Loyalty Through the Mechanism of Awareness, Association and Brand Trust

Thesis Info

Author

Muhammad Usman Javed

Supervisor

Abdul Qayyum

Program

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Page

ix, 82 . : ill. ; 29 cm. +CD

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis (MS)--Riphah International University, 2019; English; Call No: 658 USM

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711614104

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