Impact of Social Media Marketing on Consumer Behavior and Mediating Role of Brand Equity

Thesis Info

Author

Farrukh Mustafa

Supervisor

Saira Yasin

Program

Institute

Riphah International University

Institute Type

Private

Campus Location

Faisalabad Campus

City

Faisalabad

Province

Punjab

Country

Pakistan

Thesis Completing Year

2018

Thesis Completion Status

Completed

Page

vi, 53 . : ill. ; 30 cm.

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences.; Includes bibliographical references; Thesis (MS)--Riphah Internatioal University, 2018; English; Call No: 658 FAR

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711643135

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Impact of Social Media Marketing on Consumer Behavior and Mediating Role of Brand Equity	Farrukh Mustafa	Saira Yasin	MS	Riphah International University, Faisalabad, Pakistan
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