Digital Marketing Dalam Menghadapi Volatility, Uncertainty, Complexity, dan Ambiguity (VUCA)

Penelitian ini bertujuan untuk mengetahui strategi digital marketing industri halal pada Business Center (BC) Halal Network International Herba Penawar Alwahida Indonesia (HNI-HPAI) Pekanbaru 4 dalam menghadapi Volatility, Uncertainty, Complexity dan Ambiguity (VUCA) di era society 5.0 dan untuk mengetahui tantangan yang ada di era si society 5.0 pada BC HNI-HPAI Pekanbaru 4. Penelitian ini merupakan penelitian lapangan dengan menggunakan pendekatan kualitatif. Informan penelitian berjumlah 3 orang. Sumber penelitian yang digunakan adalah sumber primer dan sumber sekunder. Hasil penelitian menemukan bahwa strategi pemasaran digital yang dilakukan adalah menggunakan media whatsapp dan juga memanfaatkan beberapa media website dan aplikasi digital yang telah disediakan oleh HNI pusat dan unofficial, dan juga BC HNI Pekanbaru 4 mengandalkan para mitra-mitranya dalam pemasaran di media digital. Pada kondisi uncertainty, dalam mengumpulkan informasi BC menggunakan sosial media, dan melakukan edukasi. Pada kondisi kompleksitas, kesulitan yang di alami yaitu masih kekurangan pengelola khusus dibagian sosial media seperti facebook (fb), dan Instagram (ig). Sedangkan pada kondisi ambiguity, sasaran HNI adalah para generasi milenial yang sudah mahir menggunakan media digital. Adapun tantangan yang ada di era society 5.0 ini adalah harus siap dengan kehadiran teknologi, aktif dan mampu mengelola sosial media, inovasi produk, dan terus mengupgrade skill di era society 5.0.

Attachment, Gender Role Conflict and Intimate Relationship in University Students

The present study investigated the relationship of Attachment, Gender Role Conflict and Intimate Relationship in University Students. Three scales namely Gender Role Conflict Scale, Intimate Relationship Scale and Adult Attachment Scale (Hazen & Shaver, 1986) were used in the study to test the main hypotheses. In the first part of the study two scales Pakistan Gender Role Conflict Scale, and Intimate Relationship Scales were developed. Factor analyses showed two factor solution for both scales. After that piloting was done. The sample of the study for the final analysis was 502 participants with the distribution of 286 (57%) men and 216 (43%) women. The mean age of the sample was (M= 20.14) (SD= 2.00). The findings of the study showed that secure attachment has significant negative correlation with externalized gender role conflict. Whereas, ambivalent and avoidant attachment have significant positive correlation with externalized gender role conflict. Moreover, gender role conflict is significantly positively related intimate relationship conflict. Also secure attachment is strongly positively correlated to intimacy in relationships. Whereas, ambivalent and avoidant attachment has significant negative relationship with intimacy in relation. Moreover, regression analysis showed that mother’s education and externalized conflict are predictors of intimate relationship. However, educational class along with internalized and externalized conflict also appeared to be predictors of intimate relationship. Moreover, attachment appeared to be mediator between gender role conflict and intimate relationship. Whereas, men and women have significant difference in terms of gender role conflict but there is no significant difference in terms of attachment styles and intimate relationships. Initial attachment effect socialization process that results in conflict while developing gender role. It further impact one’s ability to form and maintain intimate relations and these relational issues have vast implication in clinical setup. The results of the study were discussed in the light of cultural context of Pakistan and existing literature.