Analysis of Consumer Assessment in Small and Medium Enterprises

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

Managing Higher Education in Pakistan under Gats Environment

The General Agreement on Trade in Services (GATS) is a set of multilateral, legally enforceable rules governing international trade in services. These rules are aimed at enhancing international trade in services including through promotion of progressive liberalization, free competition among service providers, and open access to national markets with out any prejudice or any pre-conditionality. The agreement regulates the cross-border flow of trade and investment in services and provides important opportunities and threats for developing countries especially in higher education field. However, the potential impact of GATS is still unknown as it is a new agreement yet to be implemented fully. With out examining the purpose, motivations, content, thrust and tone of GATS and specific threats and promises it holds for the economy, society and cultural enfoldments of signatories, they would be grouping into dark. Instead of being positive impacted, negative fallout may be in store for them. Considering the role and importance of higher education for sustainable social, political and economic development in Pakistan it is imperative for the appropriate quarters to investigate pros and cons attached to this new set of globalization process. To better understand this ongoing process the research explores the viability of options for our own institutions to avail the opportunities being offered by foreign market like Middle East, Central Asia, and South Asia etc for performing an efficient role as educational providers across border and vise versa. The research is based on the belief that insightful evaluation of consequence of opening education at various levels of GATS is essential for the formulation of rational, prudential and internationally acceptable policy and response mechanism on the part of Pakistan. Therefore, the dissertation aims to furnish helpful inputs to the authorities managing higher education in Pakistan so as to enable them to articulate realistic proposals, preempt the impact of negative effects attached with the agreement, execute necessary safeguards and reap benefits if any at appropriate stage. The resultant awareness is likely to smoothen higher education system in Pakistan compatible with the dictates of ongoing iiiglobalization and to withstand the competitive environment shaped by the developed world. Depending on the sagacity of policy and organizational intervention the intended expansion in trade and promotion of development can be realized and perils of disposed trade rise by foreign owned and controlled academic institutions can be avoided. Research endeavours to highlight the stakes and the pearls of intended participation of the third world in the forthcoming round of negotiations of GATS and the future of competitiveness of Pakistan’s higher education system hinges upon the reduction of prospective risks and maximization of our competencies.