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Home > The Impact of Celebrity Endorsement and Brand Equity on Purchase Behavior While Brand Loyalty As a Mediating Variable

The Impact of Celebrity Endorsement and Brand Equity on Purchase Behavior While Brand Loyalty As a Mediating Variable

Thesis Info

Author

Fateh Faseh Khan

Supervisor

Farooq Jamal

Program

MS

Institute

Riphah International University

Institute Type

Private

Campus Location

Faisalabad Campus

City

Faisalabad

Province

Punjab

Country

Pakistan

Thesis Completing Year

2017

Thesis Completion Status

Completed

Page

iv, 46 . : ill. ; 30 cm.

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management.; Includes bibliographical references; Thesis (MS)--Riphah International University, 2017; English; Call No: 658 FAT

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711798321

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Pitiable Deviation from Ethics

It is a story of just some decades ago. The West used to declare vulgar women and girls as:

  1. Prostitutes
  2. Minx
  3. concubines
  4. pervert
  5. misbegotten
  6. strumpets
  7. whores
  8. Hookers
  9. coquettes
  10. floozy
  11. courtesans
  12. mistress
  13. cohabitee
  14. paramour
  15. Minx
  16. Pimp
  17. incestuous
  18. hussy

The words were inserted by them right in their dictionaries...

مشائخِ خانقاہ قادریہ

The founder of Khānqāh-e-Chohar Haripur (Qādriya Silsilah) was Khwāja Muhammad Abdul Rahman Chohārvi (1840-1924), who born in Chohar, a village in Haripur District (Pak). Khwāja Muhammad Mehmood ul Rehman (1907-1986) was the Khalīfa and successor of Khwāja Abdul Rehman Chohārwi. After the demise of his Sheikh, he remained benefiting people by connecting them to Allah and ingraining the love of Allah in their hearts. After his death the new Sheikh of Khānqāh-e- Qādriya Chohar was Khwāja Muhammad Ṭayyab ul Rehman (1935-1995). Khwāja Muhammad Ahmed Rehman is the Fourth Khalīfa after Khwāja Abdul Rahman Chohārvi. Khwāja Muhammad Ahmed Rehman is the son of Khwāja Ṭayyab Rahman. In 1995, he was appointed the successor of his father Khwāja Ṭayyab Rahman.

Present Status and Future Scope of Water Users’ Associations in the Punjab, Pakistan

Pakistani farmers are facing many constraints, of which shortage of irrigation water is the major one. On-Farm Water Management Department has introduced Water Users’ Associations (WUAs) throughout the country to operate, maintain and re-habilitate the water distribution system in an efficient and effective manner. Moreover, WUAs are also responsible for providing logistic support and communication bridge between the water users and the Govt. Departments. The present study deals with the importance of the WUAs for the efficient management of irrigation water. The study deals exclusively with the prevailing contingencies which may support or hinder farmers'' participation through WUAs for the management of irrigation water. Thus the main focus of the study was on the analysis of the prevailing formal and informal interventions at farm level for the management of irrigation water through the active participation of water users. The socio-economic regulatory patterns such as age, education, land holding, location of land with respect to watercourse and ‘biradary’ (caste) play a dominant role in determining the direction and extent of activities of the WUAs. The institutional, socio-political and cultural factors were considered to be the main determinants of effective functioning of WUAs within the context of watercourse improvement/maintenance. The present study was carried out in all tehsils of district Sargodha in central Punjab. From each tehsil, one markaz was selected randomly. From each selected markaz, five improved watercourses were selected at random and from each selected improved watercourse, fifteen water users were selected randomly for interview. The data were collected through validated and pre-tested interview schedule. The data were analyzed with the help of Statistical Package for Social Sciences (SPSS). The results show that a large majority of the respondents rated WUAs’ leadership as good, while slightly more than one-fifth of the respondents were of the view that leadership was excellent. About half of the respondents provided both cash and labor as per requirement in the watercourse improvement. A vast majority of the respondents cleaned their watercourses by joint operation and was highly satisfied with the interval/frequency and quality of watercourse cleaning. Rivalry among different ‘briadaries’ (castes), water thefts and non-cooperative behavior of some farmers were the main causes of conflicts among the water users. All the respondents regarded ‘biradary’ (caste) heads’ interventions to resolve the farmers’ complaints. Lack of finance on the part of small/poor farmers, lack of interest on the part of big landlords and lack of unity among the water users were the main problems in the effective functioning of WUAs before the improvement of the watercourse. Majority of the respondents was highly satisfied with the contribution of WUAs in resolving the disputes and thought that WUAs never listened to the complaintee only while taking decision on various issues but listened to both the parties besides judging the situation at site with the view that level of effectiveness of WUAs in resolving the complaints was high. Participation of water