The Influence of Brand Personality and Brand Loyalty on Re-Purchase Intention

Thesis Info

Author

Assad Rahman

Supervisor

Shahzad Ahmad Khan

Program

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2019

Thesis Completion Status

Completed

Page

xi, 64 . : ill. ; 29 cm. +CD

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis (MS)--Riphah International University, 2019; Call No: 658.812 ASS

Added

2021-02-17 19:49:13

Modified

2023-01-23 23:19:40

ARI ID

1676711810597

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The Influence of Brand Personality and Brand Loyalty on Re-Purchase Intention	Assad Rahman	Shahzad Ahmad Khan	MS	Riphah International University, Islamabad, Pakistan
Customers Personality Traits and Brand Loyalty: Mediating Role of Brand Personality	Aamna Ghaffar		Mphil	National University of Modern Languages, Islamabad, Pakistan
The Impact of Personality, Consumer Engagement and Brand Attitude on Purchase Intention at Facebook Food Brand Pages in Pakistan[Ms Marketing]	Rana Muhammad Zain Sabir		MS	University of Management and Technology, Lahore, Pakistan
A hypothetical study on the effect of the brand equity on consumer purchase intention	Kashif Zaib	Kamran Maqbool	MBA	International Islamic University, Islamabad, Pakistan
The Impact of Celebrity Endorsement and Brand Equity on Purchase Behavior While Brand Loyalty As a Mediating Variable	Fateh Faseh Khan	Farooq Jamal	MS	Riphah International University, Faisalabad, Pakistan
Generational Cohort Influence on Relationships of Celebrity Crediblity, Attitude Toward Ad and Attiude Towards Brand With Purchase Intention for Pakistani Apparel Brand	Nadeem Fraz	Asif Khurshid	RMS	COMSATS University Islamabad, Islamabad, Pakistan
Impact of Humorous Advertisements on Brand Awareness and Consumer, S Purchase Intention	Rimaha Shahid	Zeenat Jabbar	RBA	COMSATS University Islamabad, Islamabad, Pakistan
The role of brand awareness and perceived quality in consumer purchase intention	Changiz Khan	Sayyad Adnan Shabbir	MBA	International Islamic University, Islamabad, Pakistan
The influence of celebrity endorsement on consumers purchase intention a case of Pakistani youth	Awais Saleem	Sayyed Adnan Shabbir	MBA	International Islamic University, Islamabad, Pakistan
The Impact of Brand Love, Brand Image and Brand Trust on Customer Loyalty	Abdul Wahab	Shahzad Ahmad Khan	MS	Riphah International University, Islamabad, Pakistan
Effects of revamping trends in advertising media on recall purchase intention and brand attitude	Muhammad Aamir		MBA	International Islamic University, Islamabad, Pakistan
Impact of brand personality on brand equity, image, loyalty & affect:a case of textile companies of Pakistan	Hina Ahmed	Tasneem Fatima	MBA	International Islamic University, Islamabad, Pakistan
Impact of Positive and Negative Word-Of-Mouth on Purchase Intention: Mediating Role of Loyalty and Attitude	Muhammad Usman Ghani			Virtual University of Pakistan, Lahore, Pakistan
The Antecedents of Brand Loyalty	Ayesha Saeed	Abdul Qayyum	MS	Riphah International University, Islamabad, Pakistan
Brand Personality, Celebrity Endorsement and its Impact on Purchase Intension in Cellular Industry	Hina Aslam Khan			Virtual University of Pakistan, Lahore, Pakistan
Antecedents of Brand Image and its Impact on Brand Loyalty	Ali Raza Nemati		Mphil	Riphah International University, Rawalpindi, Pakistan
Effect of Brand Awareness and Perceived Quality on Brand Loyalty in Fmcgs	Wajahat Umair	Malik Jawad Saboor	MBA	COMSATS University Islamabad, Islamabad, Pakistan
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Effects of Customer Equity Drivers on Purchase Intention	Muhammad Nabeel Rafique	Amir Gulzar		Riphah International University, Islamabad, Pakistan
Re-launch of company brand	Ambreen Naqvi		MBA	International Islamic University, Islamabad, Pakistan
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