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The Role of Internal Branding in Creating Strong and Positive Customer Based Brand Equity Through Organizational Loyalty

Thesis Info

Author

Muhammad Junaid Shahid Hasni

Supervisor

Hummayun Naeem

Program

MS

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2013

Thesis Completion Status

Completed

Page

v, 89 . : ill. ; 29 cm.

Subject

Management & Auxiliary Services

Language

English

Other

Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences.; Includes bibliographical references; Thesis (MS)--Riphah International University, 2013; English; Call No: 658.8 JUN

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711818012

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کوئی تو ابرِ مودّت، کوئی سحابِ کرم

کوئی تو ابرِ مودّت، کوئی سحابِ کرم
حضورؐ اب تو کھلے ہم پہ کوئی بابِ کرم

مرے نبیؐ کا وُہ دربارِ محتشم ہے جہاں
نہ کوئی حد ہے کرم کی نہ کچھ حسابِ کرم

ہماری آنکھوں میں کنکر دکھوں کے چبھتے ہیں
علیؓ کا واسطہ! بخشیں ہمیں لعابِ کرم

وُہ جس کو پڑھ کے مؤ لف قلوب ہوتے ہیں
اب اُترے ہم پہ بھی صفّہ کا وُہ نصابِ کرم

کہ اب تو تشنہ لبی سے دماغ جلتا ہے
سو کوئی ابر کا چھینٹا کہیں سے آبِ کرم

دلوں میں تیرگی تعبیر کی مسلّط ہے
ہمیں عطا ہو کوئی روشنیِ خوابِ کرم

وفورِ رحمتِ عالم مآبؐ اتنا ہے
عجب نہیں کہ میں لا ہی سکوں نہ تابِ کرم

سلام و ذکر سے ایماں کی آبیاری کروں
کھلے گا نخلِ تمنا پہ یوں گلابِ کرم

حروفِ رحمت و رافت میں چوم لوں عابدؔ
کُھلی ہوئی ہے مرے سامنے کتابِ کرم

حروف مقطعات کے حوالے سے مستشرق نولڈ یکے اور آٹو لوتھ کی آراء کا تجزیاتی مطالعہ

Mystical letters are among the miracles of Quran. These mystical letters are present at the start of Quranic Surah’s (Chapters). These are among the mutashabihat (Analogies) of Quran. Muslim scholars tried to define their meanings. Like other aspects of Quran and Hadith orientalists talk about mystical letters of the Quran. This article analyses the theories of Noldeke and Otto Loth regarding mysterious letters of Quran. What are their views about mystical letters of the Quran? Are their views according to the Islamic point of view of mystical letters? What are the deviations and differences as compared to traditional Islamic point of view of mystical letters? This research has been analytical by nature, both qualitative and analytical methods have been implemented.  Analyses of the views of both of the scholars in the light of traditional Islamic concept of mystical letters, shows that Orientalists including Noldeke and Otto Loth thought that mystical letters are not the part of revelation. According to them these are the names of the sources from which different chapters of the Quran had been taken during its compilation. These are on the same pattern as mystical letters are present in the Jewish books. Holy Prophet had copied them. The present study argues that Quran being the book of Lord is unchanged and mystical letters are a part of it. It is further highlighted that even some orientalists argue that the opinion of Noldeke and Otto Loth is not correct.

The Impact of Influential Factors on Banking Customers’ Perceived Ease of Use and Usefulness of Internet Banking Acceptance in Pakistan

The statistics reveal that internet technology in the banking sector has introduced the internet banking (IB) product/service in Pakistan during year 2001 but the majority of the banking customers are the non-users of IB. This highlights the research need for identifying and validating the factors responsible for IB adoption in Pakistan. The technology acceptance model (TAM) has detained the most attention in determining the acceptance behavior of Information technology (IT). Despite the TAM validity and maturity in various contexts, there are few studies which have strived to extend the TAM capability to identify the individuals’ acceptance behaviour about the online/IB technology. Therefore, the present study has proposed and integrated external factors, namely perceived security, trust, website design, and product knowledge in TAM which reflects the banking customers concerns in the acceptance of IB in Pakistan. The questionnaire was adopted from the existing literature and modified for the data collection from the representative sample of 1,050 banking customers (non-users of IB) of Islamabad and Rawalpindi, Pakistan through convenience sampling. After preliminary data analysis, the sample size reduced to 886 with the final response rate of 84.38%. Primary data analysis was conducted through Statistical Package of Social Sciences (SPSS) whereas Structural Equation Modelling (SEM) through Analysis of a Moment Structures (AMOS) was employed to explore the inter-correlations of the proposed constructs. The study empirical results indicated that all hypothesized relationships of perceived security, trust, website design, and product knowledge with perceived ease of use and usefulness are true and significant in the extended form of the TAM. Theoretically, the present research has confirmed the applicability of the TAM in investigating IB adoption in Pakistan. The findings of the study emphasized banks'' decision makers to formulate strategies that may boost the adoption of internet banking in Pakistan. Security strategic and proactive approach may address the security concern and improves the customers'' trust. Moreover, redesigning of the internet banking product/service is required according to Pakistani social context and customer requirements for addressing the website concern. Effective advertisement and customer relationship management may enhance the product knowledge of the banking customers.