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Impact of Attitude Towards Advertisement on Brand Awareness, Brand Image, and Brand Attachment

Thesis Info

Author

Aazar Hammad Mashhadi

Institute

Riphah International University

Institute Type

Private

City

Islamabad

Country

Pakistan

Thesis Completing Year

2014

Thesis Completion Status

Completed

Page

xv, 74 . : ill. ; 30 cm. +CD

Subject

Advertising & Public Relations

Language

English

Other

Includes bibliographical references;; English; Call No: 659.113 AAZ

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676711981444

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وفات

۱۵دسمبر ۱۹۹۷ء کو عارضہ قلب اور فالج کے حملے کی وجہ سے امین احسن اصلاحی اس جہاں فانی سے رخصت ہوئے ۔ ان کی نماز جنازہ امیر جماعت اسلامی قاضی حسین احمد نے پڑھائی۔[[1]]



[[1]]       خالد مسعود، علم و عرفان کے ماہ کامل کا غروب، ص ۲۔

The Quranic Statements on Blood and Flesh and Medical Science

The Qur’an has mentioned, among so many things, animal blood and flesh. It so appears that all of its statements on these two matters are invariably in agreement with the modern medical science. The Qur’an declares the dead-animal as forbidden for consumption. There are reasons for that. Medical science provides justification for non-consumption of dead animals’ flesh and blood. This article discusses how medical science supports the Qur’anic injunction on animals’ flesh and blood.

Asymptotic Intrusion Detection System for Stealthy Intruders

In modern electronic warfare, physical layer security threats have evolved from traditional jammers to smart jammers. Smart jammers, due to their stealthy nature, make wireless communication systems vulnerable. They can easily deceive an Intrusion Detection System (IDS). Cyber security mainly concerns with Confidentiality, Integrity and Availability (CIA). Traditional jammers block availability of communication system whereas smart jammers disturb integrity with false availability. In this thesis, a physical layer intrusion detection system for Direct Sequence Spread Spectrum (DSSS) systems is developed against smart jammers to care about integrity and availability issues caused by smart jammers. Smart jammingnoiseismodeledaswidesensestationary,additiveandcolored. Thisrandomprocess is decomposed into a series expansion of independent and uncorrelated random variables. The decomposition helps in designing a signal-processing algorithm for Physical Layer Intrusion Detection System (PLIDS). The algorithm is easily implemented via correlators. PLIDS is evaluated using simulated electronic warfare environment and its performance is measured in terms of detection capability, precision and accuracy. By adjusting the tuning parameter, error free detection is possible. Different performance tradeoffs are observed for different values of tuning parameter. Finally, asymptotic analysis of proposed PLIDS is performed in terms of time complexity, space complexity and input scale. PLIDS helps detection of smart jammers at physical layer instead of its usual place, i.e., conventional detection using IDS installed at higher layers of TCP/IP protocol stack.