پروفیسر نثار احمد فاروقی
دارالمصنفین، شبلی اکیڈمی میں ۲۹؍ نومبر ۲۰۰۴ء کو علامہ شبلیؒ سمینار کا چوتھا اجلاس ہورہا تھا کہ یہ افسوس ناک خبر ملی کہ جید عالم اور اردو کے محقق، نقاد اور ادیب جناب نثار احمد فاروقی ۲۷ و ۲۸ نومبر کی درمیانی شب میں انتقال کرگئے، اناﷲ وانا الیہ راجعون، ان کی لاش دہلی سے امروہہ لائی گئی اور ۲۸؍ نومبر کو اپنے آبائی قبرستان میں سپرد خاک کردیے گئے۔
وہ بڑے صحت مند تھے مگر پچھلے کئی برس سے طبیعت خراب رہنے لگی تھی، گزشتہ سال جنوری کے آخر میں ان کے گھر ملاقات کے لیے گیا تو مجھے بہت مضمحل معلوم ہوئے، دریافت کرنے پر بتایا کہ رات ہی بمبئی سے آیا ہوں، وسط مارچ میں رام پور رضا لائبریری کے سمینار میں ملے تب بھی کچھ سست اور بجھے بجھے دکھائی دیے تاہم ان کی تقریر اب بھی کانوں میں گونج رہی ہے، دلی سے ان کا جاننے والا کوئی آتا تو وہ بھی ان کی علالت کا ذکر کرتا، دارالمصنفین کے سمینار میں اسی لئے شروع میں ان کو زحمت دینے میں تامل ہورہا تھا مگر ان کو مجھ سے اور دارالمصنفین سے جو لگاؤ تھا، اس کی وجہ سے طبیعت نہ مانی اور دعوت نامہ بھیج دیا، اسی دوران اخباروں میں پڑھا کہ وہ پروفیسر گوپی چند نارنگ کے ہم راہ دوحہ (قطر) ایوارڈ لینے گئے ہیں، اس لیے ایک عزیز کو دستی خط دے کر اصرار کیا کہ آپ تشریف لاکر مفتخر فرمائیں، خطوط کا جواب وہ فوراً دیتے تھے مگر اس دفعہ کسی خط کا جواب نہیں آیا، جب سمینار میں دہلی اور دوسری جگہوں سے لوگ آنے لگے تو جناب شعیب اعظمی نے جو بٹلہ ہاؤس میں ان کے قریب ہی میں رہتے ہیں بتایا کہ وہ سخت بیمار ہیں، آنے کے لائق نہیں...
If any nation has right to be proud of its inheritance of concern and religion so followers of Islam deserve of its glorious inheritance of concern or concentration which is according to international investment enlists the unique and individual employment in the history of human. Its infrastructure, core concern, flexibility, exclusive law ideology, judiciary, common and uncommon solution contains unique supremacy. The base of such amazing and awesome international investment depends on fundamental legislative of Quran. Therefore, such accumulated ideology of all investment, although having opposition and distance owes the struggle and efforts of plenty of religious scholars (Fuqha) who proved surpassing sincerity for the services of knowledge. Imam Muhammad Bin Hassan Shebani the first of these (Fiqah People)eligious scholars who compressed (Islamic Fiqah) Islamic scholars teaching in such an educational way as none of other did it. He left us such a memorable priceless and valuable inheritance which crystal clear proof that he was having the thoughtful legislative mind and had profuse passion of gaining knowledge though he faced massive difficulties even spent his money to acquire knowledge. Besides such prestige and wisdom he was well-versed in Fiqah (deep thinking). His knowledge and services of Fiqah can be manipulated by his figurative and descriptive books which are real assets and fundamental ideology of followers of Imam Abu Abdullah Muhammad bin alhasan alshaibai recently in the explanation ofKitab ullah Imam Muhammad was not uncommon writer that is why he was as much famous but Imam Muhammad was supposed to be best scholar of it.
In today's world of globalization brand positioning is extremely crucial because the real worth of the
organization lies in the minds of the consumers. Brand positioning is the way in which a corporation develops
and takes an advantage over its competitors. For brand positioning, determinants of brand are very important
because they help the organizations in positioning their brands. Therefore, the aim of the study is to analyzing
the determinants of brand positioning and the evidence is taken from Utility Stores Corporation of Pakistan.
The study follows positivist approach and is cross sectional field survey, based on primary data collected
through self reporting instrument. Population of the study consists of customers at the outlets of Utility Stores
Corporation of Pakistan. Unit of analysis is individual. Convenience sampling technique is used for drawing
representative sample. A sample of 400 respondents is used. The response of the customers regarding the
impact of determinants of brand positioning is elicited by way of self administrated survey. The relations of
variables have been hypothesized, therefore, apart from descriptive statistics; t-Test, ANOVA and simple linear
regression are used for analysis of data and hypotheses testing.
Results support the arguments because a total five hypotheses are tested and all of them (i.e. H.1, H2, H3, H4
and H5) are accepted as significant positive impact is found by brand positioning determinants (slogan, logo,
colour scheme, animated brand character) on brand positioning. The results also confirm that the two new
variables "animated brand character" and "augmented product benefits" not only have significant positive
impact on brand positioning but also have strong relation and greater contribution in brand positioning than
other three variables.
On the bases of results some recommendations were made regarding the careful selection of brand positioning
determinants such as a slogan should be small and memorable, a visual front logo and a good mixture of colour
scheme that evoke the people's emotions. Augmented product benefits should be provided in form of warranty,
guarantee and after sale services.