It is a story of just some decades ago. The West used to declare vulgar women and girls as:
- Prostitutes
- Minx
- concubines
- pervert
- misbegotten
- strumpets
- whores
- Hookers
- coquettes
- floozy
- courtesans
- mistress
- cohabitee
- paramour
- Minx
- Pimp
- incestuous
- hussy
The words were inserted by them right in their dictionaries...
Islamic Shariah provides a complete code of life, as man can take guidance from Shariah, regarding each and every aspect of his life. Commerce plays a pivot role in human life which has been mentioned time and again in Quran and Hadith. According to one Tradition, Allah has affixed and set 10 parts of sustenance and in these ten parts, nine are in Trade. In Shariah the luminary Islamic scholars and jurists have deputed peculiar and separate subjects with different titles regarding Trade, the most famous and acknowledged are "Kitab-ul-Mutajir" and "Kitab-ul-Biyou". Islam elevates and upgrades those who toil and labour hard, among them the Labourer has prominent state and he is above all among them. According to the sacred utterance of Hazrat Muhammad SAWW: "You should pay the labourer his wages before his sweat dries away”. In the present era, no one can deny this fact that this world has become a global village, therefore new ways and system of commercial are in vogue and being applied besides some traditional ways. Such as Banking System, E-Purchasing, Online shopping and some other modes and means. In these traditional, latest and new trading systems, usually the labourers are being exploited because they are given less poor wages than their rigorous toilsome labour. However in the under discussion article the labourer rights and their utmost implementation in the trade of present era would be reviewed and analyzed in the light of Seerat-ulNabi SAWW.
This study attempts to test association between impulse buying and cognitive dissonance. Some of other
results were unveiled. A high level of association was shown in females and impulse buying but not with the
income level. Sales promotion was also highly associated with the impulse buying. Bank card payment
demonstrated a positive behavior though it was not strong enough. Sample of 200 respondents was selected
on convenience basis. A close ended questionnaire was used. Two hundred questionnaires were distributed to
a convenience sample in the city of Lahore, Pakistan. 168 valid questionnaires were received and included for
the analysis. Cronbach's alpha and Factor loading were used to check the reliability and validity of the data
respectively. Linear regression and T-test were applied to determine the relationship among the variables.
Normality was tested through pp plot, mean and standard deviation.
The conclusion and suggestions given in this study will be helpful for the strategy makers and consumers both
to avoid cognitive dissonance. Self-knowledge will be useful for the consumer for better understanding of
market and to make prudent buying decisions in future. This research will be useful for marketers to
understand consumer behavior in order to craft better strategies, which will keep the consumer satisfied,
happy and stick with the organization. The new input of the study might come from the lack of research in the
area of impulse buying, cognitive dissonance and their relationship.