مولوی مہیش پرشاد
مولوی مہیش پرشاد ہندو یونیورسٹی میں عربی و فارسی کے پروفیسر تھے، عربی کی تعلیم انھوں نے مولانا عبداﷲ ٹونکی سے حاصل کی تھی، اور ’’مولوی‘‘ کا امتحان بھی پاس کیا تھا، اردو زبان و ادب میں بھی اچھی دستگاہ رکھتے تھے اور اس کے بڑے حامی اور مخلص خدمت گزار تھے، مرزا غالب کے خطوط ان کا خاص موضوع تھا، انھوں نے ان کے نئے خطوط کا پتہ چلایا تھا، اور ان کے چھوٹے چھوٹے رقعوں اور کارڈ اور لفافوں اور ان کے پتوں پر مستقل مضامین لکھے تھے، اور مکاتیب غالب کا ایک جامع اور مکمل مجموعہ جس میں بہت سے ایسے خطوط تھے، جو پرانے مجموعوں میں نہیں پائے جاتے، دو ضخیم جلدوں میں مرتب کیا تھا، اس کی ایک جلد کئی سال ہوئے، ہندوستانی اکیڈمی الٰہ آباد نے شائع کی تھی، دوسری جلد کی اشاعت کی نوبت نہیں آئی تھی کہ خود مرتب کی کتاب زندگی کا ورق الٹ گیا، ضرورت ہے کہ اکیڈمی یا اردو کا کوئی ادارہ مرتب کی یادگار میں اس کو شائع کردے موجودہ فرقہ پرستی اور اردو دشمنی کے زمانہ میں ہندوؤں میں ان کے ایسے خدمت گزار مشکل سے پیدا ہوں گے۔ (شاہ معین الدین ندوی،اکتوبر ۱۹۵۱ء)
Indonesian national low productivity of salt which is unequal between the need level and salt consumption eventually results in salt import made mainly to meet the industrial needs. The government through the Ministry of Marine Affairs and Fisheries has released a Public Salt Business Empowering Program (known as PUGAR/Pemberdayaan Usaha Garam Rakyat). PUGAR is an empowering program focusing on the improvement of job opportunities and welfare for salt farmers/managers to achieve the self-sufficiency of salt for consumptions and industries. This research aims at examining the influence of salt business empowering program on the salt farmers’ income improvement in Kedungmalang village of Jepara Regency; the implementation level of salt business empowering program in Kedungmutih Village of Demak Regency when compared to that in Kedungmalang Village of Jepara Regency; and the influence of salt business empowering program on the salt farmers’ income improvement in Kedungmutih village of Demak regency. The research was conducted using a descriptive method with a case study approach. The program implementation was quantitatively analyzed. Furthermore, the effectiveness of PUGAR on income was analyzed using T-test. The test result showed that there were income differences in Kedungmutih and Kedungmalang Village before and after the implementation of PUGAR. This finding showed that PUGAR was proven as an effective program to improve the salt farmers’ welfare through income improvement.
Brand equity has been realized as central to the marketing of any business including services of higher education institutions (HEIs). Being the direct recipients, students grow firsthand experience about the higher education institution’s brand and therefore, develop specific knowledge about it. Hence, the aim of this study is to enrich the understanding of student’s brand knowledge and its effect on brand equity and to further develop a typology of higher education institutions. This offers the HEIs the capacity to diagnose and solve problems that may help in maximizing the value of their brands. The study encompasses the customer-based brand equity perspective, which concentrated on the effect of two dimensions of brand knowledge that is brand awareness and brand image on brand equity. The study further focused on the relationship of brand knowledge with brand equity in developing a typology of HEIs. For this purpose, a cross-sectional analytical study conducted to verify the proposed model from a population that comprised of the major universities of Khyber Pakhtunkhwa. Using simple random and stratified sampling techniques, the data collected through 42 items survey questionnaire from a sample of 765 students of 12 HEIs. The instrument was adopted from the measures already certified as good, used successfully in different studies, and implemented after establishing the validity and reliability of the scales to suit the setting. The Pearson’s correlation and multiple-regression analyses conducted to test the hypotheses in the model. The results offered empirical proof partially validating the outcomes of previous studies with image related factors of brand knowledge deemed more significant than awareness related factors. Further, a four quadrant strategic typology identified and categorized based on the suggested framework. The study of typology development was an instant success however, with slightly unexpected results as only two typologies identified by the study results. Except for three HEIs all of the remaining Institutions were placed in the “champs” category in the typology which is by far the best category in the typology. The limitation and future directions for research are also discussed.