Pengaruh Cita Rasa dan Nama Merek terhadap Keputusan Pembelian Produk Rotte Bakery pada Masyarakat Kecamatan Tuah Madani Kota Pekanbaru

Penelitian ini bertujuan  untuk  mengetahui pengaruh cita rasa dan nama merek terhadap keputusan pembelian Rotte Bakery. Penelitian ini dilakukan di Kecamatan Tuah Madani Kota Pekanbaru pada bulan Februari sampai dengan Juni 2022. Sampel dalam penelitian ini adalah masyarakat yang melakukan pembelian Rotte Bakery yang berjumlah 100 orang responden, teknik penentuan sampel menggunakan Accidental Sampling. Penelitian ini menggunakan metode kuantitatif dengan analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel cita rasa dan nama merek memiliki pengaruh yang signifikan terhadap variabel keputusan pembelian produk Rotte Bakery. Secara simultan variabel cita rasa dan merek memiliki pengaruh yang signifikan terhadap variabel keputusan pembelian produk Rotte Bakery pada Mayarakat Kecamatan Tuah Madani Kota Pekanbaru. Sementara nilai R Square sebesar 0,628 menjelaskan cita rasa dan nama merek memiliki pengaruh yang signifikan terhadap variabel keputusan pembelian produk Rotte Bakery pada Mayarakat Kecamatan Tuah Madani sebesar 62,8% sementara 37,2% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini

Structural, Electronic and Magnetic Properties of Spinel Based Transition Metal Oxides

Theoretical study of Spinel based Transition Metal Oxides is reported. The Density Functional Theory approach is adopted for computational investigation using LAPW code. The structural, elastic properties of (XAl2O4 for X=Mg, Mn, Fe, Co, Ni, Cu, Zn), (MGa2O4 for M=Mg, Mn, Fe, Co, Ni, Cu, Zn, Cd), (NIn2O4 for N=Mg, Zn, In) & (ZnP2O4 for P=V, Cr, Fe, Rh, Sn) along with electronic & magnetic properties of cubic spinel oxides (XAl2O4) and (MGa2O4) have calculated. The calculated structural parameters conform to other experimental and theoretical evidences. Fulfillment of elastic stability criteria proves the reliability of the reported data. The calculated elastic constants show that all materials abide its stability opposing elastic deformations and the Cauchy’s pressure confirms the dynamical stability of these materials. The high values of bulk moduli show the hardness of these materials while the Young moduli data reveal that MgAl2O4 is the stiffer material among all. Further, Poisson’s ratios testify the compressibility, connote stableness to external deformation of these materials and reveal dominance of central forces being the interatomic forces. Out of 24 materials, only 05 are brittle and the rest are ductile with elastic anisotropy. MgAl2O4 is the most brittle and CdGa2O4 is the most ductile material. The electronic structure (Total DOS) show all XAl2O4, MGa2O4 (M=Fe, Co, Zn, Cd) have antiferromagnetic, NiGa2O4 & CuGa2O4 have FM state and the valence near Fermi level due to the transition metal 3d state. The calculation of direct exchange energy Δx(d) shows that the exchange mechanism of electrons is dominant in introducing magnetism and enormous exchange splitting is observed in these materials. The ferromagnetism in the group MGa2O4 of spinel oxide compounds is due to hybridization between the electrons in the 3d-states cation and 2p states anion. Appearance of magnetic moments in these materials is due to unpaired electrons in 3d states of Transition metal ions. The negative value of indirect exchange energy confirms the magnetism by spin of electrons.