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Global Marketing and its Future in Pakistan

Thesis Info

Author

Kamran Masoor

Department

Department of Mechanical Engineering, UET

Program

MA

Institute

University of Engineering and Technology

Institute Type

Public

Campus Location

UET Main Campus

City

Lahore

Province

Punjab

Country

Pakistan

Thesis Completing Year

2003

Thesis Completion Status

Completed

Page

xi, 395 HB, ill.; diagrs.; tabs.

Subject

Management & Auxiliary Services

Language

English

Other

Call No: 658.8 K 12 G

Added

2021-02-17 19:49:13

Modified

2023-01-06 19:20:37

ARI ID

1676712606372

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اْردو ادب سے رشتہ جوڑتے ہی میںنے گلزار ادب سے ایک ایسے پھول توڑنے کی کوشش کی ہے جس کے توڑنے سے دل و دماغ کی انگلیوں کوگھائل ہونے سے بچانا مشکل نہیں بلکہ ناممکن بھی تھا۔ یہ تجربہ میری زندگی کا پہلا اور مشکل تجربہ ثابت ہوا اوریہ احساس ہوا کہ کسی شخصیت پر قلم اْٹھانا اور کسی شخصیت کی فکر اور سوچ کے پوشید ہ گوشوں کی نقاب کشائی کرنا کس قدر کٹھن کام ہے۔ آج یہ کام محنت ، لگن اور بالخصوص اللہ کے فضل وکرم سے اپنے پایہ تکمیل کوپہنچا جوکہ میرے لیے باعث افتخار و مسرت ہے۔ اس ضمن میں بڑی خوشی ہوتی ہے کہ محترم شاعرؔصدیقی جیسے کہنہ مشق سخن ور کی فکر کے در یچوں میں جھانکنے کا موقع ملا اور ان کو قارئین کے سامنے لانے کی ایک کوشش کی۔
شاعرؔصدیقی کا شمار دبستان کراچی کے ممتاز و معروف شعرا میں ہوتاہے جن کا شعری سفر تقریباًسات دہائیوںپرپھیلاہواہے۔شاعرؔصدیقی کااصل نام عبدالرزاق خان ہے۔ آپ یکم فروری۱۹۳۳ء کو کلکتہ میں عبدالغفار خان کے ہاں پیدا ہوئے جو ریلوے میں ملازم تھے۔ابتدائی تعلیم کلکتہ سے حاصل کی تقسیم ہندکے وقت ہجرت کرکے مشرقی پاکستان کے شہر ڈھاکہ چلے آئے۔ اْنہوں نے شاعری کا باقاعدہ آغاز۱۹۴۹ئمیں کیا تھا جب وہ میٹرک کے طالب علم تھے۔ شاعرؔصدیقی ایک ہمہ جہت شخصیت ہیں انھوں نے اْردو شاعری میں غزل،نظم،گیت ،قطعہ،رباعی ، اور دوہا جیسے مقبول اصناف سخن پر طبع آزمائی کی ہے جس میں اْن کی فکری بلندی فنی پختگی کے ساتھ نمایاں ہے۔تحقیق کرتے وقت میرے سامنے بہت سارے موضوعات تھے لیکن شاعرؔصدیقی کے کلام کو پڑھتے ہوئے صحیح معنوں میں، مَیں نے یہ بات محسوس کی کہ گویا یہ بھی میرے دل میں تھا۔ اگرچہ یہ کام مجھ جیسے طالب علم کے لیے مشکل بھی تھا اور باعث فخربھی...

Technical Terms Used in General English Textbooks Across Disciplines

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Exploring the Efficiency of Concept Cartoons in Enhancing Grade Vii Students’ Conceptual Understanding in Selected Science Concepts

The importance of constructivist approach to teaching and learning science is growing significantly. Much of the efforts have been put to develop pedagogies that take into account constructivist views to improve students' learning outcomes. In this regard, concept cartoon is widely recognized as an innovative strategy rooted in constructivism; however, its efficacy in enhancing conceptual understanding in science needs to be investigated in the Pakistani science classrooms. Thus, this study focused on exploring the efficacy of concept cartoons in enhancing students' conceptual understanding in selected science concepts on Science Achievement Test for Heat (SAT-H). For this study, quasi-experimental design (pre-and post-test control group) was used as a research methodology. A total of 65 students from grade VII participated in the study including comparison group (n=35) and intervention group (n=30). The Science Achievement Test for Heat (SAT-H) was developed and validated which was administered to both groups as pre-test (before intervention) and post-test (after intervention). During intervention, intervention group (lG) was taught with concept cartoons and comparison group (CO) was taught with standard teaching practices. The two groups were compared on overall performance on SAT-H, performance on SAT-H content domains (i.e. heat and temperature, methods of heat transfer) and performance on SAT-H cognitive domains (i.e. knowledge, application and reasoning) in both pre-test and post-test. Results of the study revealed that on pre-test, both groups were evenly matched on their overall performance (p>0.05). Similarly, no differences were found between two groups in all content domains (p>0.05). However, among three cognitive domains, performance of the two groups was found to be different on two cognitive domains favoring 10 for application (p<0.05) and CO for knowledge (p<0.05). Conversely, on post-test, both groups showed improvement, however, IG performed considerably better than CG with significant difference (p