The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing

The field of finance, fintech, and even finance companies like insurers has become part of the world of the internet. Indeed, the digital economy has now entered the areas of shipping, banking, agriculture and urban planning. This is characterized by the usage of technologies and the internet for various uses, including digitalization, of culture. Hence the improvements in the organizational and even marketing processes to the customer element level and numerous transactional regulatory structures is important and common in industries. Youth are also facing challenges in social network marketing, including reliance on technological development, safety and privacy issues, balanced personalization and privacy, marketing transparency, uneven Internet infrastructure in ASEAN Countries, and tight competition. This is an important aspect of the youth's efforts.

پاکستان میں اردو لسانی تحقیق : تجزیاتی مطالعہ

Language and associated fields have always been favorite topics of discussion among Urdu scholars. Initially these discussions were introductory but gradually they expanded. The grammar had been compiled, dictionaries published and brief discussions ensued about the creation and evolution of Urdu language. During the colonial era in India the socio-linguistics' issues imparted a vital role in these language researches discussions but always remained in the background. There were a number of prominent orientalists who pioneered modern language research in India. Although later on under colonial influence and in the socio-political scenario of India, Muslim and Hindu etymologists also indulged in these language discussions using modern techniques and theories. The growth of English language and the resistance against it, Urdu-Hindi dispute and Hind-Islamic cultural identity are major factors which enhanced the importance of language and helped to establish linguistics as a field of study. So as a result by 1947 many vital and notable works had already emerged. After the establishment of Pakistan, studies in language continued and appreciable efforts can be found in improving existing language studies. In this new scenario modern linguistic theories and discourse has become important and the traditional language-related studies stayed behind as compared to more recognized and scientific methods that had evolved. Not only existing data of language study had been analyzed thoroughly but many new theories and trends discovered as well. The primary purpose of my research is to study, analyze and evaluate the whole language related discourse of Urdu in Pakistan. Through this the scattered material would be collected and easily determined its status, worth and significance. This research would help understand the details of studies in Urdu language.