جوانب مختلفة من اھمية الرجاء في حياة المسلم

Everyone knows that ‘hope’ or ‘expectation’ has a pivotal role in the life of a human being. It is a virtue that may produce boost in an individual’s life. All revealed religions urge to their followers to please the Almighty God, and in return they should keep hope from Allah Almighty that He would compensate and reward then in the life thereafter. It is also a matter of fact that there are various aspects of importance of hope in the life of a Muslim. These aspects are discussed in this article in detail. In today’s word, when there are hopeless attitude is found everywhere, this article would present a very positive impact on the society. The article under discussion aims at different aspects of Al- Raja’a (Hope) in the life of a Muslim and its importance for having blessings of ALLAH Almighty. Main ingredients are as follow: · Wideness of blessings of ALLAH Almighty and forgiveness by Him if a person believes in Him and has full commitment on Him. · Self-accountability of a person and his regrets upon his wrong doings and to endeavor adoption of a Right Path. · This belief of Hope pleases one’s self and it brings happiness apparently and inside of this person. · Islam does completely prohibit false beliefs and halfhearted weak faith. In the same way Islam also condemns despondency.

An Integrated Model of Perceived Personalization and its Outcomes: Mediating Role of Online Advertising Engagement and Moderating Roleof User Privacy and Modes

The aim of the study was to develop a comprehensive model of the outcomes of perceived personalization. The study tested online advertising engagement developed due to perceived personalization. Intention to click, purchase intention and electronic word of mouth intention were proposed as outcomes of online advertising engagement. The moderating role of online users‘ mode and privacy concern was investigated on the relationship of perceived personalization and online advertising engagement. Survey research design was employed to test the study model. Actual online behavioural advertisement was manipulated. Data from 409 useable responses was included in the analysis. SPSS 21 and AMOS 23 were used for the analysis. Hayes method (Macro process) was used to perform the mediation and the moderation analysis. Results revealed that online advertising engagement partially mediate the relationship between perceived personalization and outcome variables. The results of the moderation showed that playful mode online users strengthen the relationship between perceived personalization and online advertising engagement, whereas, serious mode online users weakened this relationship. The moderation result of privacy concern revealed that online users with high privacy concerns strengthen the relationship between perceived personalization and online advertising engagement. The result is opposite to what was hypothesized in the study. The result of study has practical implications for the advertisers. For the best managerial practices, this study has analysed perceived personalization developed due to online behavioural advertising in the context of Pakistan. Furthermore, the proposed model of the study is supported by Stimulus Organism Response Model as an explanatory mechanism. The contribution and novelty of the current study is to empirically test the entire set of direct and indirect relationships under the framework of stimulus organism response model. Theory of presence is also used as an underlying mechanism to theorize online advertising engagement as a mediator. Theory of presence is used on rare basis in the marketing literature, hence this study adds to the generalization of the theory in the context of online behavioural advertising.