Analisis Strategi Pemasaran Marketing Mix untuk Meningkatkan Penjualan Pada D’Besto Fried Chicken Pekanbaru

Marketing strategy is an effort to market a product, both in the form of goods and services, using certain plans and tactics to increase sales volume. One of the business development strategies is the implementation of a marketing mix strategy. Marketing is one of the most important factors in the continuity of a business, so it is very important for business people to pay attention to the marketing mix in their business. The purpose of this study was to determine how D'besto Fried Chicken Pekanbaru applies sales promotion. The data analysis technique used is market mix analysis. The marketing mix variables studied were product, price, place and promotion. The results of this study indicate that consumer decisions in purchasing D'besto Fried Chicken Pekanbaru are strategic location selection and products that are acceptable to the public. The recommendation of this research is that D'besto Fried Chicken Pekanbaru products should be more diverse and innovative in terms of packaging and online marketing and improve brand quality.

Biomineralization of Black Shale Using Indeginous Microbes

The main concern of the present research work was to find a more feasible and economical method to extract metal ions from low grade discarded ores like black shale by Aspergillus niger and Penicillium notatum. Major elements present on the exposed surface of black shale identified by EDX study were iron, silicon, aluminum, copper and oxygen. Black shale ore mainly contained aluminosilicate minerals such as illite, kaolinite and muscovite and sulphide minerals were pyrite, pyrhotite, Ni-sulphide, sphelrite and chalcopyrite. Oxide minerals like quartz, aluminum oxide, wollastonite and dolomite were also detected by XRD. Raw sample mainly composed of (mgL -1 ) Al 8799.00, Fe 3761.00, Cu 39.07, Co 18.26, Zn 31.88 and Ni 8.25. Different agricultural wastes in the presence of sulphuric acid as substrates were evaluated in organic acid production in shaking flasks with and without ultrasonic treatment. Comparatively, A. niger exhibited a good potential in generating varieties of organic acids effective for metal ions solubilization in case of samples treated ultrasonically. Maximum recovery of metals was achieved in samples treated ultrasonically in both cases of microbes. In case of A. niger, maximum solubilization of aluminum (93.12 %), iron (90.12 %) and zinc (89.41 %) was achieved in the optimized medium of molasses containing 5 % level of ore treated ultrasonically whereas copper (94.03 %) was extracted in sample containing optimized mango peel at 5 % level of ore density. Cobalt recovery (93.32 %) was found in medium having 8 % level of seed cake treated ultrasonically whereas in case of P. notatum, maximum recovery of aluminum (69.23 %) was achieved in optimized seed cake media at 3 % level of ore density. Iron (72.35 %) was recovered in media having 8 % level of mango peel. Copper (68.88 %) and Cobalt (86.42 %) recovery was detected in optimized molasses at 5 and 4% ore density respectively whereas zinc (78.70 %) was extracted maximum in medium having optimized mango peel at 5 % level of ore density. Overall, A. niger showed better potential to extract metals from ore compared to P. notatum. Ultrasonic wave treatment not only increases the growth of microbes and organic acid production but metal ions dissolution from the ore matrices indicated that this low grade discarded ore may be the potential source for metals in future panorama.