مشاركة المسلم في الأعمال السياسية بالبلاد غير الإسلامية وحكمها

In this paper, the question of the participation of the resident Muslim in the foreign countries in politics and its rulings and the statement of some issues that are presented to the Muslim, such as: to elect, run or participate in political parties and other issues related to this topic. And also, tried to study the views of the scholars, and presented them and their attitudes, evidence in them, compared with them. The modern world has witnessed phenomena, which is not hidden to every sane person, which was, the Muslim participation in the political activities in the non-Muslim countries. The importance of this research paper is clear because it reveals the meaning of the political concept in the Holy Quran and prophetic tradition, which made the researcher in the attempt to legalize the matter in this regard and to summarize the statements of ancient and contemporary scholars based on their arguments and evidences. The study concluded That the participation in politics activities non-Muslims societies does not fall within the scope of the doctrine originally, since no one doubts in the doctrine of Muslims that it is not permissible to resort to the tyrant and not to judge except with Allah almighty revealed rules and regulations, and when this doctrine disappears or enter doubt of any act of apostasy and disbelief, which is not satisfied by any sound Muslim at this very moment that falls into haram category. At the end conclusion is drawn from variant views of the scholars, and the main findings and recommendations have been given.

An Empirical Investigation of the Association Between Creative Advertising and Advertising Effectiveness in Pakistan

The importance of creativity in advertising as one of the primary factor for advertising effectiveness has been much advocated by advertising professionals and academicians particularly in a cluttered media. Industry experts argue that advertisements have to be more creative to break through the greater media clutter and develop an impression for the brand. This study examines the potential effectiveness of award- winning television advertisements in Pakistan in both single and three advertising exposures. Both creative and control advertisements were embedded in a television program which were shown to two separate groups of research subjects with single and three advertising exposures respectively. After watching the advertisements, Subjects’ tapped their responses about brand and advertisement recall, attitude and lastly purchase intent. Contrary to expectations, the finding of this study in single exposure does not verify the superior performance of creative advertising in terms of recall, brand and advertisement attitude and purchase intent. However, in three exposures, creative advertisements developed significantly more favorable brand and advertisement attitude and greater unaided brand recall than control advertisements. Creative advertisements developed greater mean purchase intent for the advertised brands than control group of advertisements; however, it just slipped from attaining significance. Being an optimum and more mature response of research participants in three exposures as compared to single exposure, the results of this study in three exposures conclude that creative advertisements are really more effective than conventional advertisements and bestow value to the advertised brands.