فلسفۂ اخلاق کی تشکیل نو اور سیرت طیبہ میں اس کی نظریاتی بنیادیں

Reformation of Moral Philosophy and its Foundation in Seerah of the Prophet Muhammad (ﷺ) Though, the twenty first century is passing through a great development in the field of science, intellect, education and technology, human beings seem spiritually and ethically in a more miserable condition day by day. We observe inflation in the problems and complications regarding their solutions in human societies with every passing day. Today’s man is highly engaged in universe and its enquiry, we are developing knowledge and physical efforts for taking control over all phenomena of universe, but in this effort, we lost our capability of good values and ethics mostly. In such conditions, the one and only personality, the Ambassador of peace, beloved Muhammad ﷺ is the source of guidance, by whom the spirit of a man could meet with peace and stability. But the solution of this major problem never can be just adopting his ethical teachings and the rejection of bad actions. If so, then the thousands of past writings about the issue have brought the revolution already on the face of the earth. Modern philosophy of ethics and Morality is based upon the concept of relativity as “Good” or “bad” is not universal truth at all. For this reason, it is less effective in terms of practicality. The roots of philosophical concepts we find in the teachings of Prophet’s Muhammad (ﷺ). Have no enigmas and ambiguity Morality. Promoting the prophetic philosophy of Ethics and Morality can change the behavior of man automatically rather than forcefully. In this article, effort has been made to critically analyze the modern Moral philosophy in the light of Sῑrah of the Holy Prophetﷺ. Analytical and critical research methodology is adopted in this study.

A Methodology for Brand Name Hierarchical Clustering Based on Social Media Data

In the recent years, on the social media, the consumer perceptions are very necessary components of brand equity and marketing strategy. Normally, cluster analysis of different brand names is done in supermarkets and in huge- scale retail sector organizations. Clustering of brand names is a common technique for identification of different groups of brand names with maximum effectiveness and similarities. For example, items of different brand name regularly purchased together are located in one place on the shelf of a retail store. There are different techniques used for clustering. Among these techniques, the agglomerative hierarchical clustering technique builds a cluster hierarchy that is commonly displayed as a tree diagram called a dendrogram. In this study, I proposed a methodology for brand name clustering after collecting data from social media like Twitters. Data of garment products from Twitter is collected for experiments.In order to cluster the brand names, I calculated the distance of paired brand names based on the total number of occurrences of paired brands names mentioned together. Hierarchical clustering is used to find similarities among brand names. Finally, clusters of brand names are visualized through dendrogram. The dendrogram clearly shows the maximum similarities among brand names.