Analysis Strategic of Ticket Purchase at Traveloka in Pangkalan Kerinci City Communities

The study is aimed at determining the influence of Trust, Customer Review, and Customer Rating on Buying Interest. The population of the study is a community of Kerinci Base City and the sampling method used in this study is non-probability sample. Primary and secondary data are used for analysis. The analysis was done with double linear regression and SPSS 25 program. The results of the research show that the Trust, Customer Review, and Customer Rating variables have a significant influence on Buy Interest in part, while the f test shows that the trust, customer review, and customer rating variables simultaneously exert a significant impact on buy interest, with the R square of 0.612. This shows that overall, the Trust variables, customer reviews and customer ratings exert significant influences on Buying Interest.

Antioxidant and Antimicrobial Activities of Selected Plants of Pothohar Plateau

Pothohar plateau has specific agro climatic and geographical environment which might affect the antioxidant and antimicrobial attributes of native plants. In the present study, three medicinal plants (Asphodilus tenifolius, Aerva javanica and Fagonia indica) were collected from Pothohar plateau on the basis of ethno-botanical uses. Different solvent (absolute and aqueous ethanol, absolute and aqueous methanol and absolute and aqueous acetone) extracts of all the plants obtained through different extraction techniques (Stirring, orbital shaking, sonication and reflux) were evaluated for their antioxidant activities (by 2, 2-diphenyl-1- picrylhydrazyl and superoxide radical scavenging assays, reducing power and ß-carotene linoleic acid system), antimicrobial activities (by Disc diffusion and Minimum Inhibitory Concentration assays) and phytochemical studies (total phenolic and flavonoid contents). All the plant extracts exhibited good antioxidant and antimicrobial activities. Aqueous solvent extracts showed better activities as compared to pure solvent extracts. Out of four extraction techniques, extracts obtained from sonication exhibited better activities and phytochemical constituents. In case of Asphodilus tenifolius aqueous ethanol while for Aerva javanica and Fagonia indica aqueous methanol proved to be best solvent for the extraction of bioactive compounds. High Performance Liquid Chromatography analysis also revealed the presence of phenolic acids in these plant extracts. The variation in yield, phytochemical constituents and biological activities of most of the plant extracts, with respect to solvent systems and plant species were statistically significant.