Pengaruh Segmentasi Pasar Terhadap Peningkatan Volume Penjualan

Penelitian ini untuk mengetahui besar pengaruh segmentasi pasar terhadap peningkatan volume penjualan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen Yongky Mart Kota Gunungsitoli yang berjumlah 30 orang. Jenis data yang digunakan dalam penelitian ini adalah data primer. Teknik pengumpulan data dengan observasi, kuesioner. Hasil Segmentasi pasar berpengaruh terhadap peningkatan volume penjualan di Yongky Mart Kota Gunungsitoli sebesar 58,982% sedangkan sisanya dipengaruhi oleh faktor-faktor lain yang tidak termasuk dalam variabel penelitian ini sebesar 41,018%. Sehingga segmentasi pasar mampu mempengaruhi peningkatan volume penjualan di Yongky Mart Kota Gunungsitoli.

Factors Affecting the Performance of Women Entrepreneurship in Kpk: An Empirical Analysis

The study aims to explore the factors that affect women entrepreneurs of Pakistan and to measure the relationship and effect of women entrepreneurial factors on women entrepreneur business performance in Pakistan. The study was descriptive and co-relational in nature. The universe of the study was registered women entrepreneurs of Women Chamber of Commerce & Industry Peshawar, Women Business Development Center Peshawar and non-registered entrepreneurs working at diverse cities of KP, Pakistan. Data collection instrument was questionnaire (5-point Scale). Total 540 questionnaires were distributed among registered and unregistered women entrepreneurs of KP, Pakistan.After data collection from respondents, data was analyzed by using SPSS, AMOS and Liseral software’s. Researcher analyzed the data via descriptive statistics; factor analysis, structure equation model and multiple linear regression model. Findings of the study reveals that there exists significant positive relationship amid women entrepreneurial factors i.e. social factors, economic factors, individual factors, political factors and entrepreneur performance. Factor analysis reveals the exceptionality of the constructs and the questionnaire was found valid for data collection. The collected data was tabulated and found normal, with no multicollinearity, heteroskedasticity and auto-correlation in it. Social factor, economic factor, individual factor, political factor was found a significant constructive predictors of women entrepreneurs performance. There exists an insignificant difference between the responses of women entrepreneur performance about the registered and unregistered women entrepreneurs of KPK, Pakistan. Study recommended that government should focus on the creation and promotion of women entrepreneurship culture b) removal of socio-cultural obstacles prevailing in the society, c) nurturing entrepreneurial culture and environment, d) provision for the women entrepreneurial education opportunities, e) developing friendly and supportive environment infrastructure for women entrepreneurs, and f) forming women entrepreneurs associates. Implication of the study is for the development and promotion of women entrepreneurial culture in Pakistan. Women entrepreneurs become more aware of the importance of social, economic, individual and political factors and its influence on women entrepreneurs performance.