بانگ درا سے 13 غزلیات کا انتخاب کیا گیا ہے جبکہ بال جبریل سے 27 غزلیات کو منتخب کیا گیا ہے۔ اس طرح کل 40 غزلیات کا انتخاب اس مونوگراف میں شامل ہے۔
As a result of the political crisis in Pakistan, the Martial Law regime of General Zia Al-Haq came into power on July 5, 1977. The process of Islamization was given a new boost during the period of Zia Al-Haq 1977- 1988. He launched a comprehensive scheme to eradicate non-Islamic practices in Pakistani state and society. His Islamization program contemplated significant reforms in the legal-constitutional, socioeconomic and educational institutions of Pakistan. The principles of Zakāt -‘Ushr ordinance, Islamic Ḥudūd and Penal code were introduced in the country. To Islamizing the economy Ribā abandoning and Profit and Loss sharing accounts in banks were initiated. Besides, he renamed parliament as Majlis Al-Shūrā; the Federal Sharī‘at Court, Sharī‘at Appellate Benches and Sharī‘ah Council were established in the country. Under the umbrella of Nizām-e-Muṣṭafā, social reforms were introduced, through the stressing of sanctity of the Holy month of Ramaḍān, enforcement of the bans on gambling and encouragement of chadar for women. Un-Islamic programs were banned on television and radio and news in Arabic was made compulsory. The stated objectives of President Zia’s Islamization policies were to lead Pakistan in the direction of truly Islamic state. However, the critics of his polices considered it a tool for legitimizing and enhancing his political powers in the country.
The current attempted to test relationship among celebrity endorsement credibility, brand personality dimensions and purchase intension of consumers for cell phone. The study has used five dimensions i.e. responsibility, activity, aggressiveness, simplicity and emotionality of brand personality framework by Geuens et.al (2009) and has employed Ohanian (1990) scale for measuring celebrity endorser credibility on 5 point likert scale. Convenient sampling technique was used to collect data from 350 consumers residing in Attock, Islamabad and Wah cities of Pakistan. Hypotheses were confirmed by means of correlation and u-test. Multiple regression was also applied to the whole research model. Result indicates all five brand-personality dimensions showed statistically significant effects on purchase intension of consumer towards cell phone. From this research it was found that celebrity endorser influence purchase intension of consumers. Moreover there is significant difference in perception of male and female consumer towards endorser credibility, brand personality.