حياة نسيم حجازي ومكانته العلمية والأدبية في الأدب الأردي

Abstract: The article deals with the life and contribution ofNaseem Hijazi towards reconstruction ofIslamic thought through his historical novels in New Muslim generation. As a novel writer < Naseem Hijazi is regarded as one of thefinest writers of Urdu language especially in the later 20th century. Among his popular contemporaries were Ibn-e-Safh Saadat Hasan Manto< and Shqfiq-ur-Rehman< all having their particular line ofliterature. Naseem Hijazi is knownfor his potent and romantic description of history. There are only two writers prior to Hijazi who wrote history novels in Urdu: Abdul Haleem Sharar and Sadiq sardhunwi < but Hijazi’s writing is most credible in terms of historical description and accuracy. He exercised extra care to back his study of history by through research and to cite his sources whenever possible. Hijazi creates his powerful expression by blending this study of history with fairytale romanticism. The story usually revolves around characters who were related to< and shown present at the actual historical event that wishes tofocus on. Naseem Hijazi bases most ofhis work in Islamic history. In dealing with this history' he shows both the rise and fall of the Islamic Empire. This writer seems to have been inspired a lot by Allama Muhammad Iqbal's poetry. He tries, not very unlike Iqbal, to remind his readers of the lost glory of the Muslims and in a way inspire them to work with commitment to achieve lost glory in all walks of life. Naseem Hijazi has immensely influenced his readers both in and out of Pakistan. He has been one of the key sources of Islamist ideologies in Pakistan and worked as a key ideology and valour builder during the Soviet-Afghan War. Many Pakistani educated Youngsters throughout 1950s till today are believed to have been emotionally and ideologically inspired by his writings. He enjoys a very large reader base even after his death.

Modeling the Relationship Between Consumer Social Responsibility and Preference for Social Friendly Products With Facilitating Role of Religiosity: A Prospective Study Using Theory of Planned Behavior

The purpose of this study was to operationalize the concept of Consumer Social Responsibility which is further empirically tested to predict consumers preference to buy societal friendly products. The study contributes in the body of knowledge by developing, validating and measuring consumer social responsibility. Moreover, it also predicts the antecedents of CNSR including ESI, Personality traits, and Cultural dimensions with moderating role of religiosity. An exploratory sequential mixed methods were used to test the proposed model of moderated mediation and sequential mediation by collecting data from 613 consumers who were aware of societal friendly concepts of products. The present study has used AMOS and NVIVO which helped in data analysis by calculating estimates, model fitness, ex ploratory factor analysis and confirmatory factor analysis. The consumer social responsibility is opertaionalized as an attitudinal aspect which is further catego rized into: community, society, environment, and customers. The results showed that CNSR is an important predictor of consumer buying behavior of societal friendly products which is influenced by ethical self-identity of consumers, their personality and culture. External religiosity is reflected as a moderator which influences the relationship of consumers ethical identity on CNSR. The opera tionalization of CNSR will help managers to devise consumer oriented strategies by inculcating the factors that determine and enhance social responsibility among consumers. Moreover, the operationalization opens new avenues for researchers to predict other demographic or psychographic factors that may influence CNSR.