Analisis Strategi Bisnis Sosial Media TikTok Shop pada Masyakarat Milenial Pekanbaru

Fenomena yang terjadi saat ini banyaknya orang yang lebih suka berbelanja online Lewat Marketplace yang ada di  Media Sosial dan bersaing dengan Fitur resmi E Commerce Seperti Shoope dan Tokopedia yang mendominasi Kekuatan Bisnis di Dunia Belanja Online , Sehingga bagaimana Strategi Bisnis di Tiktok Shop dalam bertarung dalam Dunia Bisnis online di Indonesia Khususnya di Kota Pekanbaru Jumlah sampel pada penelitian ini berjumlah 100 orang Reponden yang berbelanja di Fitu Akun Media Sosial tiktok Shop dengan menggunakan rumus Lemeshow. Ketentuan analisis data dalam penelitian ini adalah kuantitatif dengan menggunakan metode regresi linear berganda. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh Strategi Bisnis yang dilakukan oleh Fitur Media Online terhadap Keputusan Berbelanja Warga Kota Pekanbaru  lifestyle milenial, tagline gratis ongkir dan peran endorser terhadap keputusan pembelian produk fashion di Tiktok Shop pada Masyarakat Kota Pekanbaru Hal ini dibuktikan dengan nilai Fhitung> Ftabel atau 61,702 > 2,70 dan nilai signifikansi (sig.) <α = (0,05) atau 0,000 <0,05. Koefisien determinasi yang diperoleh sebesar 0,658 atau 65,8%  dan 34,2% dipengaruhi oleh  faktor lain yang tidak dimasukkan dalam penelitian ini.

Probing the Surface Activated Carbon Oxidation of Cycloalkanes in the Protocol of Green Chemistry

Cycloalkanes/cyclohexene, benzyl alcohol oxidation and Heck reaction have been investigated in the protocol of green chemistry using variety of catalysts such as activated carbon (AC), MOF/ZrP, Pd/Carbon dots in a self-designed batch type glass reactor. The activated carbons from peanut shells, corn cobs, spent tea leaves (STL) and olive pits have been prepared by different procedures and characterized by XRD, SEM, FTIR, TGA/DTA and BET surface area and pore size analyzer. The AC from peanut shells show good catalytic activity for cyclohexane oxidation with oxygen and air, in the absence/presence of a base. While AC from corn cobs and STL are inactive under any reaction conditions. The oxidation of cyclohexane occurred on the quinonic functional groups of AC present on the surface of AC from peanut shells. The catalytic activity of AC was also screened for oxidation of benzyl alcohol to benzaldehyde with air at mild reaction conditions. Similarly, AC from olive pits was used for adsorptive removal of toluidine blue from aqueous solution. The removal of toluidine by AC followed Temkin isotherm and first order kinetics where 83% dye was removed from the solution. Carbon dots were synthesized by a green route and Pd nanocrystals (nanocubes and octahedrons) were used for quenching of carbon dots. The green fluorescence of carbon dots vanished with quenching as Pd is a best quencher having 4D8 configuration. The uptake of nanooctahedrons was more favorable in comparison with nanocubes. Pd/C-dots were used for catalyzing Heck reaction between aryl iodide and styrene. Pd nanooctahedrons/C-dots shows 71% yield in 4 hours. Layer by layer HKUST-1 supported on zirconium phosphate has been used as catalyst for oxidation of cyclohexene in solvent free conditions. The conversion and selectivity towards products changed with the number of layers of HKUST-1 on ZrP. 92% conversion was observed with less than 1% by-products. The catalyst was found selective for allylic oxidation with molecular oxygen.