Role of Gender Variances in Job Satisfaction of Employee Working in Public Sector Universities

This research aims to investigate the association of gender dissimilarities and job satisfaction among employees working in public sector Universities. Structural equation modeling approach using Smart PLS is employed to test hypotheses on 410 samples of university officers. The findings reveal that the gender differences have positive relationship with employee job satisfaction. Moreover, there are various factors alike organizational commitment, working conditions which are not considered in this research. Furthermore, current research has stressed on the significance of HR practices in public sector universities to manage diversity. The research implications suggest that authorities relating to public sector universities private banking sector of Pakistan needs to pay attention on rewards and recognition activities as employees expect rewards according to their efforts.

Measuring the Impact of 3Ps of Marketing Mix on Online Consumer Buying Behavior: Attitude As Mediator and Gender As Moderator

Online consumer buying behavior is gaining significance in the field of marketing and advertising because it has changed the ways and techniques business adopt today for gaining market share with usage of web based techniques. The main purpose of current study is to investigate the impact of online product, price and promotion on online consumer buying behavior, this study also analyzed the role of attitude and gender as mediator and moderator between online product, price, promotion and online consumer buying behavior. This study adds value to the literature in following ways; firstly, it provides broader understanding on online consumer buying behavior as new technique which many businesses are operating their activities. Secondly, it provides detailed understanding of attitude as a mediator which elaborates its direct and indirect impact on online product, price, promotion and online consumer buying behavior. Its direct effect is observed with online consumer buying behavior while its indirect effect as a mediator between online product, price, promotion and online consumer buying behavior is observed in this study. Thirdly, the role of gender is investigated as a moderator with online product, price, promotion and online consumer buying behavior. Regression analysis along with dual statistical techniques were employed i.e. Barron and Kenny?s (1986) and Preacher and Hayes (2008) method of bootstrapping for analyzing the role of attitude and gender as mediator and moderator respectively. The findings showed that online product, price, promotion and online consumer buying behavior were positively and significantly associated with each other. It was observed that attitude partially mediates the relationship between online product, price, promotion and online consumer buying behavior. It was also observed that gender as a moderator moved in the opposite direction and was found in the insignificant range, which showed that gender does not moderate the relationship between online product, price, promotion and online consumer buying behavior. The findings of this study might be helpful for marketing managers and web inclined businesses to place relevant and targeted advertising messages along with the products that are tailored according to customer choice.