Academic Research on Non- Muslim Religious Minorities Content analysis of the Research papers from a Pakistani Perspective

This study aims to examine research papers on religious minorities to determine their issues, rights, and privileges in Pakistan. In a civilized society, everyone has basic rights regardless of race, color, or religion. Everyone has cultural, political, religious, and constitutional freedom in a peaceful society. In general, it is perceived that, in Pakistan, followers of other religions than Islam are not given their essential rights, especially regarding their religious rights. To secure minority participation in decision-making, they may reserve seats in administration and parliament, organize national and local minority consultative organizations, and provide cultural or territorial autonomy. In the context of Pakistan, the school curriculum and state policies are viewed as the primary causes of prejudice against minorities. However, numerous other elements may contribute to the establishment of attitudes about them. Therefore, in order to reveal and appropriately address the issue, this study will use qualitative research methodology with an analytical research approach. Rights, issues, and problems of minorities have been a matter of concern to various scholars, states, and societies throughout history and in the contemporary era too. The study suggests that there should be made awareness at the grassroots level and the removal of obstacles to the greater good of humanity.

Impact of Service Quality on Brand Equity and Brand Loyalty: A Study Based on Café Industry of Islamabad

The competitive world today requires a very high brand equity and brand loyalty which can be attained through improved service quality (tangibility, responsiveness, reliability, assurance and empathy). In lieu of the investments in the service quality of cafes, the cafe industry has bloomed to a large scale and proved to be reliable in terms of huge profit and success. The purpose of this study is to examine the connection between the effect of tangibility, responsiveness, reliability, assurance and empathy on brand loyalty and brand equity. This study endeavors to find out how the enrichment in service quality enhances the consumer's commitment to repurchase the product, to continue using the same brand, or to increase the commercial value of the cafe brand that is derived from the customer perception of the brand. The data for the present research study were gathered through structures questionnaires from the cafe consumers of Islamabad. Response from 300 cafe consumers was collected and analyzed. Particularly cafe industry of Islamabad was selected due to its emerging growth in the metropolis. Multiple regression and t-tests were applied for the analysis of data. Findings of this research study show that there is a significant positive relationship of all the dimensions of service quality on brand equity and brand loyalty. Less developed nature of the industry and lack of previous researches limits this study. However, the geographical area can be spread all over Pakistan for the research in future. Besides, other variables can also be added that might contribute towards brand loyalty and brand equity.