Analisis Keputusan Pembelian Masyarakat Muslim Pada Mie Instan Lemunilo Di Kota Bagansiapiapi

Keputusan pembelian adalah keputusan final konsumen untuk membeli atau tidaknya suatu barang dan jasa dengan membandingkan banyak pertimbangan. Ketika melakukan keputusan pembelian, seringkali terdapat beberapa pilihan antara dua atau lebih alternatif. Ada pun tujuan dilakukannya penelitian ini untuk menganalisa Pengaruh  Word Of Mouth, Labelisasi Halal, Dan Celebrity Endorser Terhadap Keputusan Pembelian Mie Lemonilo Pada Masyarakat Muslim di Kota Bagansiapiapi . Populasi dalam penelitian ini berjumlah 100 orang Masyarakat Muslim dengan menggunakan metode purposive sampling. Berdasarkan hasil peneltian ini menunjukkan bahwa Word Of Mouth, Labelisasi Halal, Celebrity Endorser berpengaruh terhadap keputusan pembelian baik secara parsial maupun simultan. Hasil Koefisien Determinasi (R2) menunjukkan bahwa besarnya pengaruh dari ketiga variabel bebas secara bersama-sama  terhadap variabel terikatnya sebesar 52,7% dan sisanya sebesar 47,3% merupakan variabel lain yang tidak diteliti kedalam penelitian ini.

Negotiating Multiple Identities Post-9/11: Hybridity and Transformation in the Reluctant Fundamentalist, Home Boy and Thinner Than Skin

The present thesis seeks to explore and analyse three select representative Pakistani diasporic pieces of fiction: Mohsin Hamid’s The Reluctant Fundamentalist (2007), H. M. Naqvi’s Home Boy (2009) and Uzma Aslam Khan’s Thinner Than Skin (2012) written in the backdrop of 9/11. The research focus is on how hybrid identity (of the Pakistani targeted affectees in the novels) is transformed in the background of 9/11/2001 attacks. The novels negotiate diverse and divisive identities resulting in the transformation of individuals. Unlike a wave of fictional themes such as trauma, fear, disillusionment, Islamophobia, Orientalism, and so forth, these three novels attempt to portray the resultant multiple and conflictive identities in the post-9/11 chaotic world. Postcolonial theory, featuring cultural hybridity, has been invoked as a theoretical framework with particular emphasis on theorists like Frantz Fanon’s The Wretched of the Earth (1961), Edward W. Said’s Orientalism (1978) and Homi K. Bhabha’s The Location of Culture (1994). However, the researcher probes and substantiates the strategy of disengagement and detachment from the U.S., geographically and ideologically. The theorists and a host of fiction writers have argued engagement and reconciliation between the East and the West, whereas the current discourse in the selected texts reiterates disengagement for greater self-reliance and autonomy. Even Frantz Fanon advocates engagement and reconciliation. Cultural hybridity and transitional transformation are the dominant discourses to be argued in the case of The Reluctant Fundamentalist, Home Boy and Thinner Than Skin in the post-9/11 sociopolitical and literary milieu.