Analysis of Consumer Assessment in Small and Medium Enterprises

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

Organochlorine Residues in the Riverine Ecosystem of Pakistan

Present study aimed to provide the detailed data on Organochlorine Pesticides (OCPs) and Polychlorinated Biphenyls (PCBs) concentrations, possible sources, their seasonal variation, bioaccumulation and risk assessment. For this purpose; water, sediment and fish samples were collected from 25 site locations at River Chenab, during May 2007 to November 2009. Water samples were extracted by liquid-liquid extraction while sediment and fish samples were Soxhlet extracted, cleaned by column chromatography and finally analyzed by Gas Chromatography/Mass Selective Detector (GC-MSD). Concentration (ng/L) in surface waters (including particulate phase) of River Chenab ranged from 27-1100 and 25-1200 for OCPs and 7.7-110 and 13-99 for PCBs during summer and winter, respectively. Dichlorodiphenyltrichloroethane (DDTs) exhibited the highest concentration in all water samples following by Hexachlorocyclohexane (HCHs), Chlordanes, PCBs and other OCPs in descending order, respectively. DDT and PCB levels in surface water exceeded existing criteria concentration guidelines of USEPA. The concentrations (ng/g, dry weight) in sediment ranged from 29-831 and 11.4-811 for OCPs and 9.3- 129 and 12.5-144 for PCBs during summer and winter seasons. The risk evaluation highlighted the burden of γ-HCH, heptachlor, dieldrin and DDTs levels in 70% sediments, while PCBs concentration in 35% of sediment exceeded Effect Range Low (ERL) and Threshold Effect Level (TEL) values. Different indicative ratios for organochlorine residues in both water, and sediment suggested current use, long range transport along with past application of these chemicals. Statistical analysis highlighted agricultural and industrial activities and municipal waste disposal as main source of OCPs and PCBs in the riverine ecosystem of River Chenab. The level of OCPs and PCBs from feeding tributaries (i.e. S20) was relatively greater as compared to those collected from the River Chenab mainstream. The detection frequencies and concentrations of all OCPs and PCBs in water and sediment were higher in winter than those collected in summer season. OCPs and PCBs concentration (ng/g WW) ranged from 13-106 (mean; 38) and 3.1-93.7 (mean; 20) for five herbivorous fish species and 21.5-365 (mean; 148) and 2.4-108 (mean; 30) for six carnivorous species. DDTs, β-HCH, Page XVIII Chlordanes and PCBs detected in fish from distinct trophic levels highlighted biomagnifications. Risk assessments of OCPs and PCBs indicated that fish intake would pose a health risk to human. The findings of present study highlighted the contamination of OCPs and PCBs in River Chenab and there is an urgent need to mitigate the situation. The results can also be helpful for future management of other fresh water resources in the same region.