ذرا نم ہو تو یہ مٹی بڑی زرخیز ہے ساقی
نحمدہ ونصلی علی رسولہ الکریم امّا بعد فاعوذ بااللہ من الشیطن الرجیم
بسم اللہ الرحمن الرحیم
معززصدر اور میرے ہم مکتب ساتھیو!آج مجھے جس موضوع پر لب کشائی کرنی ہے وہ ہے::’’ذرا نم ہو تو یہ مٹی بڑی زرخیز ہے ساقی‘‘
ارشاد ِباری تعالیٰ ہے:۔فالھمھا فجورھا و تقوھا
ہرنفس میں گناہ اور تقوی کا الہام کر دیا گیا
جنابِ صدر!
حضرت اقبال رحمۃ اللہ علیہ سمجھتے تھے کہ خالق کائنات نے انسان کوفطرتِ سلیم پر پیدا فرمایا ہے اور ہر انسان کی فطرت میں خیر اور شرکا مادہ رکھ دیا گیا ہے اور جب انسان اللہ تعالیٰ کے بتائے ہوئے راستے پرعمل پیرا ہو کر نیکی کی طرف گامزن ہوتا ہے تو وہ فرشتوں سے بھی آگے نکل جاتا ہے اور اسے انسانیت کی معراج نصیب ہوتی ہے مگر جب انسان ابلیس کے بتائے ہوئے راستے پر چلتا ہے تو جہالت و گمراہی اس کا مقدر بن جاتی ہے اپنے نفسِ امارہ کی پیروی کرتے ہوئے وہ ذلت کی پستیوں میں نیچے اتر جاتا ہے لیکن انسان کے دل میں اُنس اور محبت کا جذ بہ فلاح اور خیر کا عنصر ہمیشہ موجود رہتا ہے جو کسی بھی وقت اس کے من میں زور پکڑ لیتا ہے اور انسان اپنے اصل مقصد کی طرف واپس پلٹ آتا ہے اسی لیے اقبال امید رکھتے ہیں کہ میری قوم کے نوجوان اپنے مقصدِ حیات سے ہٹ گئے ہیں۔ غیروں کی اندھی تقلید میں اپنا جو ہرحقیقی کھو چکے ہیں۔ تن آسانی اور من فراموشی نے ان کا قومی وقار چھین لیا ہے یقینا یہ ایک دن اپنے ماضی اور اسلاف کے کارناموں کی طرف واپس پلٹیں گے اور اپنا کھویا ہوا مقام حاصل کریں گے۔ اسی لیے اقبال رحمۃ اللہ علیہ فرماتے ہیں۔
دلِ مردہ دل...
The founder of Khānqāh-e-Chohar Haripur (Qādriya Silsilah) was Khwāja Muhammad Abdul Rahman Chohārvi (1840-1924), who born in Chohar, a village in Haripur District (Pak). Khwāja Muhammad Mehmood ul Rehman (1907-1986) was the Khalīfa and successor of Khwāja Abdul Rehman Chohārwi. After the demise of his Sheikh, he remained benefiting people by connecting them to Allah and ingraining the love of Allah in their hearts. After his death the new Sheikh of Khānqāh-e- Qādriya Chohar was Khwāja Muhammad Ṭayyab ul Rehman (1935-1995). Khwāja Muhammad Ahmed Rehman is the Fourth Khalīfa after Khwāja Abdul Rahman Chohārvi. Khwāja Muhammad Ahmed Rehman is the son of Khwāja Ṭayyab Rahman. In 1995, he was appointed the successor of his father Khwāja Ṭayyab Rahman.
Common People and government authorities are usually concerned about the unethical pharmaceutical marketing practices in Pakistan, therefore; the researcher examines the unethical pharmaceutical marketing practices in Pakistan, and selected Karachi City as Case study for this purpose and analyze the impact of unethical marketing practices in pharmaceutical industry. This study not only evaluates the responsible variables for the unethical pharmaceutical marketing practices but also compare who is more responsible for these unethical pharmaceutical marketing practices in Pakistan. This study also examines, who has initiated these unethical pharmaceutical marketing practices in Pakistan and who is responsible for the continuation of these practices in Pakistan. In this study researcher focuses six variables that can be a major cause of unethical pharmaceutical marketing practices in Pakistan i.e. Pharmaceutical marketing and Sales personnel, doctors’ community, retail and whole sales pharmacies, government and private hospitals personnel, government officials and patients or their attendants’. All these six variables have been taken and gathered the data through survey questionnaire, compile and analyze through Statistical tools like descriptive and inferential Statistics both and conclude the main cause of unethical pharmaceutical marketing practices in Pakistan. In the under taken study four different hypotheses were developed and tested through Z and F test and also analyze the data through descriptive Statistics, for the descriptive Statistics four different parameters were developed and presented in the form of graphs and tables. The conclusion of the study was that initially pharmaceutical industry was responsible to introduce the unethical marketing practices to their customers i.e. doctors community, and hospitals and later on unethical pharmaceutical marketing practices became the norm of the pharmaceutical industry. Now the doctors are the main cause or reason for the continuation of these unethical pharmaceutical marketing practices in Pakistan. It is further concluded in the study that foreign visits are more common tools in order to get maximum output from the doctor community and now doctors have become more demanding and they ask themselves regarding the foreign and local tours and conferences. Cash incentive and home appliances are another form of unethical practices in the pharmaceutical industry. Clinic and home decoration are also the findings of unethical pharmaceutical marketing practices in the under taken study. However, it is also found that some demands from the doctors’ community or the offers by the pharmaceutical companies are quite ethical genuine regarding the scientific meeting and local & international scientific conferences. It is further concluded that all the stakeholders are agreed that these unethical pharmaceutical marketing practices can be stopped. They are also agreed non-qualified doctor’s practice should be eradicated. Pharmaceutical companies should strictly abide the rules and regulations, which are already mentioned and given in the pharmaceutical marketing code of ethics, at the same time Pakistan Medical Association and Pakistan Medical and Dental Association should restrict to the doctors community to practice in the limit of ethical and moral grounds. Governmental agencies are also responsible to enforce the prevailing laws with their true spirit on pharmaceutical companies. If any further legislation is required in order to stop these unethical pharmaceutical marketing practices then further legislation should be taken place and strict laws should be made and implemented.