ناسٹیلجیا
جگنو دیکھے مدت گزری
جگنو ڈھونڈ کہیں سے لائو
بلبل رستہ بھول گئی ہے
جگنو ڈھونڈ کہیں سے لائو
تتلی نے بھی بستی چھوڑی
رنگوں کو ہیں آنکھیں ترسی
تتلی ڈھونڈ کہیں سے لائو
خوشبو سونگھے عرصہ گزرا
کوئی پھول پرانا لائو
شہر نہیں وہ شہر پرانا
گائوں بھی ہے بدلا بدلا
شہر کہاں وہ شہر پرانا
گائوں ڈھونڈ کہیں سے لائو
لوگ محبت کرنے والے
چاہت کا دم بھرنے والے
بات پرانی لوگ پرانے
بستی ایسی ڈھونڈ کہیں سے
لہجے سب کے بدلے بدلے
لیکن صادق ہم کب بدلے
اپنی ہے بس ایک ہی مشکل
کاش کہیں ہم بدلے ہوتے
پھر کب اتنے شکوے ہوتے
روز نہیں ایسے چل سکتا
خود بدلو یا یہ سب بدلو
Keputusan pembelian adalah keputusan final konsumen untuk membeli atau tidaknya suatu barang dan jasa dengan membandingkan banyak pertimbangan. Ketika melakukan keputusan pembelian, seringkali terdapat beberapa pilihan antara dua atau lebih alternatif. Ada pun tujuan dilakukannya penelitian ini untuk menganalisa Pengaruh Word Of Mouth, Labelisasi Halal, Dan Celebrity Endorser Terhadap Keputusan Pembelian Mie Lemonilo Pada Masyarakat Muslim di Kota Bagansiapiapi . Populasi dalam penelitian ini berjumlah 100 orang Masyarakat Muslim dengan menggunakan metode purposive sampling. Berdasarkan hasil peneltian ini menunjukkan bahwa Word Of Mouth, Labelisasi Halal, Celebrity Endorser berpengaruh terhadap keputusan pembelian baik secara parsial maupun simultan. Hasil Koefisien Determinasi (R2) menunjukkan bahwa besarnya pengaruh dari ketiga variabel bebas secara bersama-sama terhadap variabel terikatnya sebesar 52,7% dan sisanya sebesar 47,3% merupakan variabel lain yang tidak diteliti kedalam penelitian ini.
The objectives of the present study are to assess the effectiveness of management development (MD)
programs in Pakistani banking sector, identify factors affecting the success of MD and investigate relationships
among those factors that affect MD effectiveness. The research employed a blend of qualitative and
quantitative methodologies. Based on extensive literature review a model of MD effectiveness was developed
and tested with structural equation modeling techniques. The achieved sample for the current study consisted
of managers from 33 banking organizations operating in Rawalpindi/Islamabad using "self-reported rating"
survey questionnaire and interviews which resulted in 168 completed responses and 25 in-depth interviews.
Although participants of the study were very hopeful regarding bright future of MD in Pakistan yet the current
level of MD effectiveness is not high. Both lack of trainees' seriousness in self-development and less top
management support for MD were found serious threats to effectiveness. Observed model of MD effectiveness
had a good fit with the predicted model and all paths were significant. Individual initiatives for self-
development, MD program design and opportunity for skill utilization were the three variables most closely
associated with MD effectiveness. Top management should assign higher priority to MD. Pakistani
organizations should create strong link between their MD efforts and their corporate strategies, focus more
on creating positive training attitude of their employees, provide training program which are flexible enough,
contents of MD programs must be relevant to company's real problems and issues and provide maximum
opportunities to utilize knowledge and skills gained through development program in the work place. Risk
taking and new ideas should be encouraged.
The reward system needs revising and a continuous learning environment ought to be established for effective
MD in Pakistan. This study, for the first time, assessed the current state of MD effectiveness in Pakistan and
contributes to the present stock of knowledge and understanding of the subject by contextualizing the concept
of "MD effectiveness" in Pakistani banking sector.