ذكرى إقبال في البلاد العربية

Allama Muhammad Iqbal became popular after the translations of his work into Arabic. Scholars, thinkers, writers, and politicians of Arabia were very much influenced by his literary works. A number of books were written on him. Other scholars and Muslim thinkers study his works with keen interest even in the modern times. The universities and other institutions in the Arabian countries have concentrated and contributed in the establishment of academic studies on various aspects of his life, literary works and different translations. This article intended to briefly cover Seminars and celebrations commemorating Iqbal in the Arab countries.

How Brands are Placed in Movies? a Study of Sub-Continent Movies

Purpose: The aim of the research is to scrutinize the employed modes and strategies of brand placement in top rated and most liked Indo-Pak movies (Internet Movies Database rating equal or more than 7.5/10) of last five years (2013-2017). Design/Methodology/approach: Since the purpose of this research is to extract modes and strategies of brand placement in Lollywood and Bollywood movies, therefore data has been collected through observation and later examined by Content analysis technique. Findings: The paper highlights the employed modes and their proportion as well as categories of sponsor brands and their proportion in the movies. The paper also presents the involvement ratio of principal and supportive characters during the practice of brand placement. Research Limitations/implications: While the outcomes of this paper confirms the practice of brand placement in Subcontinent movies, it is recommended that the impact of different modes and strategies of brand placement on brand recall, brand image, buying behavior and etc, should be measured. Practical Implications:On theoretical front, the study will add to the understanding of academia that how many different ways, a brand can be placed in movie. While on the practical end, both movies makers and brand sponsors operating in Sub continent will get guideline for the future projects. Originality/value: In the context of Subcontinent especially Pakistan, brand placement has been proactively practiced in movies but study on this unorthodox tool has not been done with that pace. Current study is considered as pioneer study which considers films of both neighbor countries and utilizes uncontroversial data collection tool (which was not used before).